Soccer Media - Northern Africa

Northern Africa

Highlights

Revenue in the Soccer Media market is projected to reach US$3.00bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.25%, resulting in a projected market volume of US$3.52bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$433.10 in 2024.
In the Soccer Media market, the number of users is expected to amount to 7.9m users by 2029.
User penetration in the Soccer Media market will be at 2.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in Northern Africa within the Sports Market is seeing moderate growth due to factors such as increasing digital adoption, growing health awareness, and convenience of online services. However, its growth is being impacted by slow economic conditions and lack of investment in technology.

Customer preferences: With the rise of social media and streaming platforms, there has been a noticeable shift in how consumers in Northern Africa engage with soccer media. More people are turning to online platforms to access live matches and news updates, highlighting a growing preference for digital content consumption. Additionally, the increasing availability of affordable smartphones and data plans has made it easier for younger demographics to access soccer content on the go, contributing to the growth of the digital soccer media market. This trend is expected to continue, as younger generations are becoming more digitally savvy and demanding of easily accessible and interactive content.

Trends in the market: In Northern Africa, the Soccer Media Market is experiencing a surge in online streaming services, allowing fans to access live matches and exclusive content on their devices. In addition, there is a rise in social media usage among younger audiences, leading to increased digital engagement with soccer brands and players. This trend is expected to continue, with digital platforms becoming the primary source of soccer consumption in the region. For industry stakeholders, this presents an opportunity to expand their reach and monetize digital platforms, while also facing challenges in adapting to the shift away from traditional media. It is crucial for brands and teams to understand and leverage these trends to stay relevant in the increasingly digital soccer market.

Local special circumstances: In Northern Africa, the Soccer Media Market is influenced by the regions deep passion for the sport, with soccer being deeply ingrained in the culture. This has led to a high demand for soccer content, both traditional and digital, creating a highly competitive market. Additionally, the lack of strong regulatory frameworks in some countries, coupled with varying levels of internet penetration, presents unique challenges for companies looking to penetrate the market. These factors contribute to the dynamic nature of the Soccer Media Market in Northern Africa, making it an exciting and challenging market to navigate.

Underlying macroeconomic factors: The Soccer Media Market in Northern Africa is heavily influenced by macroeconomic factors such as economic growth, political stability, and technological advancements in the region. Countries with a strong economy and stable political environment are seeing a higher demand for soccer media, as individuals have more disposable income to spend on sports media. Additionally, the adoption of advanced technologies in media production and distribution is further driving the growth of the market. On the other hand, countries with economic challenges and political instability may experience slower market growth due to limited consumer spending and investment in media infrastructure. Furthermore, the increasing popularity of soccer globally and the growing fan base in Northern Africa are also contributing factors to the growth of the Soccer Media Market in the region.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.