Baseball - Northern Africa | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$8.17m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.19%, resulting in a projected market volume of US$8.25m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$2.76 in 2024.
In the Baseball market, the number of users is expected to amount to 3.1m users by 2029.
User penetration in the Baseball market will be at 1.1% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball Market in Northern Africa has seen minimal growth due to various factors such as limited media coverage, lack of popularity in merchandise compared to other sports, and low demand for tickets. This can be attributed to the regional focus on other sports, limited investments in baseball infrastructure and training, and cultural preferences for traditional sports. These factors have led to a negligible decline in the markets growth rate. It is clear that increasing media coverage, expanding merchandise options, and improving the overall fan experience would be key drivers for growth in this market.

Customer preferences: As Northern Africa continues to see growth in urbanization and middle-class population, the Baseball Market within the Sports Market is also witnessing a rise in popularity among younger generations. With a growing interest in Western culture, baseball is becoming a preferred sport among the youth, developing a new consumer base. Furthermore, there is an increasing demand for convenient live streaming and online ticket purchasing options, indicating a preference for convenience and access in the digital age. Social media also plays a significant role in promoting and engaging fans, highlighting the use of digital platforms for brand and team connectivity.

Trends in the market: In Northern Africa, there has been a growing interest in the Baseball Market within the Sports Market. This has led to an increase in baseball facilities and training programs being developed in countries like Egypt, Tunisia, and Morocco. The popularity of baseball in Northern Africa has also caught the attention of international leagues, such as the MLB, who have been investing in the region. This trend is expected to continue, bringing new opportunities for players, coaches, and organizations. Additionally, the growth of baseball in Northern Africa not only presents economic benefits but also has the potential to promote cultural exchange and diversity within the sports industry.

Local special circumstances: In Northern Africa, the Baseball Market within the Sports Market is still a relatively niche industry. However, there has been a growing interest in the sport in recent years, particularly in countries like Egypt and Tunisia. This interest is largely driven by the younger generation, who are increasingly exposed to international sports through television and social media. Additionally, there are cultural factors at play, such as the widespread popularity of soccer, which may make it challenging for baseball to gain a significant foothold in these markets. Furthermore, the regions political and economic instability may also hinder the growth of the Baseball Market, as it could discourage foreign investment and limit local infrastructure development for the sport.

Underlying macroeconomic factors: The Baseball Market within the Sports Market market in Northern Africa is influenced by macroeconomic factors such as economic growth, government policies, and consumer spending. Countries with a strong economy and favorable government policies are likely to experience a higher demand for baseball products and services. On the other hand, countries with a weaker economy and unstable political environment may see a decline in consumer spending and overall market performance. Additionally, the growing popularity of baseball in Northern Africa, as seen through the success of local teams and players, has also contributed to the market growth and presents future growth opportunities for the industry.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.