Baseball Media - Northern Africa

Northern Africa

Highlights

Revenue in the Baseball Media market is projected to reach US$5.71m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.22%, resulting in a projected market volume of US$5.65m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 3.1m users by 2029.
User penetration in the Baseball Media market will be at 1.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media market in Northern Africa is facing a negligible decline in growth due to factors such as limited access to technology and low awareness of online services. Despite this, the market is still driven by the convenience and rising popularity of digital platforms for baseball content.

Customer preferences: The increasing popularity of live streaming and online platforms has significantly impacted the Northern African Baseball Media Market of the Baseball Market within the Sports Market. Consumers are now more inclined towards digital content consumption, leading to a surge in demand for online coverage of baseball games and other related content. Moreover, the rising trend of social media and influencer marketing in the region has also influenced consumer preferences, with fans seeking access to real-time updates and behind-the-scenes content. The shift towards digital media consumption is also driven by the growing presence of millennials and Gen Z in the region, who are more tech-savvy and actively engage with social media platforms for entertainment and engagement.

Trends in the market: In Northern Africa, the growth of social media has created opportunities for baseball teams and leagues to reach a wider audience, with fan engagement and virtual events on the rise. This trend is being driven by the increasing popularity of digital platforms among the regions youthful population. As a result, media rights deals and sponsorship dollars are increasing, providing a significant revenue stream for stakeholders in the baseball market. The use of technology in broadcasting and streaming games is also on the rise, providing new avenues for revenue generation and fan reach. These trends are expected to continue, with the potential for even larger audiences and revenues as technology and digital adoption continue to develop in the region.

Local special circumstances: In Northern Africa, the Baseball Media market is heavily influenced by the regions high smartphone penetration and the young populations growing interest in sports. With limited access to traditional media, the region has seen a surge in online platforms for live streaming and fan engagement. Additionally, the regulatory framework for sports broadcasting is evolving, with governments promoting local sports leagues and tournaments. These local factors have propelled the growth of the Baseball Media market, creating opportunities for both international and local players to tap into the expanding fan base.

Underlying macroeconomic factors: The Baseball Media Market within the Sports Market is impacted by macroeconomic factors such as the global economic climate, national economic stability, government policies, and other financial indicators. Countries with strong economic growth and stable financial markets provide a favorable environment for the growth of the Baseball Market. Similarly, regions with favorable regulatory policies and significant investments in sports infrastructure tend to experience faster market growth compared to nations with regulatory barriers and limited funding for the sports industry. Furthermore, the rising prevalence of baseball across Northern Africa and the increasing popularity of the sport among younger generations are also contributing to the growth of the Baseball Media Market. This market is expected to continue to expand as the regions economy and overall sports industry continue to evolve.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.