Soccer Merchandise - Northern Africa

Northern Africa

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$44.73m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.07%, resulting in a projected market volume of US$49.54m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$11.20 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 4.3m users by 2029.
User penetration in the Soccer Merchandise market will be at 1.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in Northern Africa is seeing minimal growth due to factors such as low consumer awareness, limited availability of online services, and cultural barriers to adopting digital technologies. Sales are stagnant despite the popularity of soccer in the region.

Customer preferences: In Northern Africa, the popularity of soccer has remained a consistent cultural phenomenon, driving the growth of the Soccer Merchandise Market within the Sports Market. However, the recent emergence of e-commerce platforms and social media has brought about a significant shift in consumer preferences. Today, fans are increasingly turning to online channels to purchase team merchandise and interact with their favorite players and teams. This trend is expected to continue, as the regions population becomes more digitally savvy and e-commerce infrastructure continues to improve.

Trends in the market: In Northern Africa, the Soccer Merchandise Market within the Sports Market is experiencing a surge in online retail, driven by the regions increasing internet penetration and growing adoption of e-commerce. This trend is expected to continue, with projected growth in mobile shopping and increased investment in digital infrastructure. These developments open up new opportunities for market players to expand their reach and engage with a wider audience. As the Soccer Market continues to gain popularity in the region, there is a potential for merchandisers to tap into this market and increase their sales through targeted marketing and digital channels. The incorporation of technology in the Soccer Merchandise Market can also enhance the overall fan experience and drive customer loyalty, creating long-term value for industry stakeholders.

Local special circumstances: In Northern Africa, the Soccer Merchandise Market is heavily influenced by the popularity of soccer in the region and the regions climate. With warm weather throughout the year, sports apparel and equipment are in high demand. The strong sense of community and love for the sport also drives the market, as local teams and players are heavily supported by fans. Additionally, cultural traditions and customs, such as street vendors selling handmade merchandise, contribute to the unique market dynamics in this region.

Underlying macroeconomic factors: The Soccer Merchandise Market in Northern Africa is heavily impacted by macroeconomic factors such as economic stability, consumer spending, and government policies. Countries with a stable economic climate and increasing disposable income are experiencing higher demand for soccer merchandise, driving market growth. On the other hand, countries with economic instability and lower consumer confidence are facing challenges in the market. Moreover, government policies such as import tariffs and trade agreements also play a significant role in shaping the market. Favorable policies can encourage foreign investment and promote competition, leading to market growth, while unfavorable policies can hinder market performance. Additionally, global economic trends and overall consumer sentiment can influence the purchasing behavior of soccer fans, further impacting the market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.