Soccer - Northern Africa | Statista Market Forecast

Revenue in the Soccer market is projected to reach US$3.07bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.21%, resulting in a projected market volume of US$3.60bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$438.80 in 2024.
In the Soccer market, the number of users is expected to amount to 8.0m users by 2029.
User penetration in the Soccer market will be at 2.7% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The soccer market in Northern Africa is facing minimal growth due to factors such as declining economy, limited investments, and lack of infrastructure. This is impacting the overall market, including sub-markets such as soccer media, merchandise, and ticket sales. The regions slow adoption of digital technologies and lower health awareness among consumers also contribute to the markets growth rate.

Customer preferences: Additionally, there has been a growing demand for professional womens soccer in Northern Africa, as participation in the sport has increased among young girls and women. This has paved the way for the emergence of female soccer stars and has led to an increase in marketing and sponsorship opportunities for brands targeting this market segment. Furthermore, there has been a shift towards wellness and healthier lifestyles among consumers, leading to a rising interest in sports nutrition and fitness products. This trend is driven by a growing awareness of the importance of physical activity and nutrition in maintaining overall well-being.

Trends in the market: In Northern Africa, the Soccer Market within the Sports Market is experiencing a surge in popularity, with increasing investment in infrastructure and the development of local talent. This trend is significant as it not only boosts the regions economy, but also creates opportunities for global partnerships and collaborations. With a growing fan base, the market is expected to continue its upward trajectory, making it an attractive market for sports industry stakeholders. Additionally, this trend has potential implications for the growth of other Sports markets in the region, as the popularity of soccer can pave the way for interest in other sports as well.

Local special circumstances: In Northern Africa, soccer is more than just a game - it is a way of life. With a rich history in the sport, it is evident that soccer plays a vital role in the regions culture. This strong connection to soccer has resulted in a booming soccer market, with an increasing demand for merchandise, tickets, and broadcasting rights. With a high fan base and fan participation, the unique geographical and cultural factors in Northern Africa have greatly influenced the development and growth of the soccer market. Additionally, government support and regulations on broadcasting and licensing have contributed to the dynamic nature of the market. This creates a thriving market for businesses, brands, and sports organizations to tap into the passion and loyalty of soccer fans in the region.

Underlying macroeconomic factors: The Northern African soccer market is heavily influenced by macroeconomic factors such as the overall economic health of the region, government policies, and investment in sports infrastructure. Countries with stable economies and supportive policies for the development of sports are experiencing significant growth in the soccer market. On the other hand, countries with economic challenges and limited funding for sports are facing slower market growth. Moreover, the increasing popularity of soccer in global markets and the rising popularity of major tournaments are also contributing to the growth of the Northern African soccer market. As a result, the market is expected to witness steady growth in the coming years.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.