American Football - Northern Africa

Revenue in the American Football market is projected to reach US$7.52m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.22%, resulting in a projected market volume of US$8.39m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$7.99 in 2024.
In the American Football market, the number of users is expected to amount to 1.0m users by 2029.
User penetration in the American Football market will be at 0.4% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in Northern Africa is currently experiencing minimal growth due to various factors such as lack of awareness among consumers, limited access to digital technologies, and insufficient promotion of the sport in the region. This has a direct impact on the sub-markets of American Football Media, Merchandise, and Ticket Sales, as they struggle to attract a larger audience and generate significant revenue. However, with increasing efforts to promote the sport and improve digital infrastructure, there is potential for the market to experience significant growth in the future.

Customer preferences: With a growing focus on health and wellness, American football enthusiasts are turning to digitally-powered tools for tracking progress and enhancing their performance. Wearable technology, such as smart watches and fitness bands, has become a ubiquitous choice for monitoring physical activity and health metrics. In addition, there is a rising trend towards virtual coaching and training programs, which allow players to receive personalized instructions and guidance from professional coaches remotely. This shift towards digital solutions in the American football market is also influenced by the desire for remote options that can better support a modern, fast-paced lifestyle.

Trends in the market: In Northern Africa, the American Football market is experiencing a surge in popularity, with a growing number of fans and players. This trend is expected to continue as more international leagues and teams establish a presence in the region. In the United States, there is a shift towards incorporating technology into the game, with the use of advanced analytics and player tracking systems. This trend is poised to revolutionize the sport and enhance the fan experience. Additionally, there is a push for diversity and inclusion within the American Football industry, with efforts to increase diversity in coaching and leadership positions. These trends have significant implications for stakeholders, including increased revenue potential, improved player performance, and a more inclusive and diverse industry. As the trajectory of these trends continues, it is likely that American Football will continue to gain traction in both Northern Africa and the global market.

Local special circumstances: In Northern Africa, the American Football Market faces unique challenges due to its limited popularity and competition with other sports such as soccer and basketball. However, with the increasing affordability of sports equipment and facilities, and the governments interest in promoting physical activity, the market is slowly gaining traction. In the American Football Market in the US, the popularity is driven by the countrys strong sports culture and the high viewership of the NFL. This has resulted in a highly lucrative market for players, teams, and sponsors, making it a highly competitive and dynamic industry.

Underlying macroeconomic factors: The American Football Market within the Sports Market is heavily influenced by macroeconomic factors such as overall economic trends, national economic health, and fiscal policies. In countries with stable economies and strong investment in sports infrastructure, the market for American football is thriving. On the other hand, countries with economic challenges and limited funding for sports may struggle to develop and sustain a successful American football market. Additionally, the popularity of American football is often tied to the overall wealth and spending power of a country, making it crucial for market growth. As such, the success of the American football market is closely tied to macroeconomic indicators and financial stability. This includes factors such as consumer spending power, inflation rates, and government policies on sports development.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.