Soccer Media - Belgium

Belgium

Highlights

Revenue in the Soccer Media market is projected to reach US$682.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.09%, resulting in a projected market volume of US$794.20m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$259.50 in 2024.
In the Soccer Media market, the number of users is expected to amount to 2.0m users by 2029.
User penetration in the Soccer Media market will be at 22.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The soccer media market in Belgium is experiencing a negligible growth rate, influenced by factors such as the saturation of traditional media channels, the rise of streaming services, and the decrease in advertising revenues due to the COVID-19 pandemic. Despite this, increasing digital adoption and a growing interest in online sports content are expected to drive growth in the future.

Customer preferences: In recent years, there has been a growing trend among soccer fans in Belgium towards consuming online content and engaging with social media platforms for news, highlights, and updates on their favorite teams and players. This is driven by the increasing reliance on digital and mobile technologies for information and entertainment. Additionally, the emergence of a younger, tech-savvy demographic has further accelerated the adoption of digital media in the soccer market. With advancements in live streaming and interactive features, fans are able to have a more immersive and personalized viewing experience, shifting preferences towards digital media over traditional television broadcasts.

Trends in the market: In Belgium, the soccer media market is currently seeing a shift towards digital platforms and online streaming services. This trend is expected to continue as more viewers turn to mobile devices for sports content consumption. Additionally, there is a growing interest in e-sports which is attracting a younger audience. These trends have significant implications for broadcasters and advertisers as they adapt to cater to these changing consumer preferences. The rise of digital media also presents opportunities for sports clubs and leagues to engage with their fans and monetize their content through new platforms. As technology continues to advance, the soccer media market in Belgium is likely to see further convergence with the broader media landscape, creating a more dynamic and competitive market for industry stakeholders.

Local special circumstances: In Belgium, the Soccer Media market is influenced by the countrys strong tradition and passion for professional soccer. The market thrives on an extensive network of local and regional media outlets, catering to the diverse linguistic and cultural preferences of the Belgian audience. Additionally, the market is shaped by strict regulations and restrictions on advertising, which create a unique landscape for media companies to navigate. This translates to a highly competitive but localized market for soccer media, with a strong focus on delivering tailored content and experiences to the Belgian soccer fans.

Underlying macroeconomic factors: The growth of the Soccer Media Market in Belgium is heavily influenced by macroeconomic factors. The countrys strong economy, stable political climate, and supportive government policies have created a favorable business environment for the sports industry. In addition, Belgiums high standard of living and large fan base for soccer have led to significant investments in the market. This, combined with advancements in technology and media platforms, has resulted in a thriving Soccer Media Market within the larger Sports Market. Furthermore, as the popularity of soccer continues to grow globally, the demand for media coverage and digital content in the sport is expected to increase, driving further growth in the Belgian Soccer Media Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.