Sports

Revenue in the Sports market is projected to reach US$787.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.99%, resulting in a projected market volume of US$912.30m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$185.60 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports Market in Belgium is experiencing slow growth, influenced by factors such as saturation in established sub-markets, lack of investment in emerging sub-markets, and shifting consumer interests towards non-traditional sports. Despite this sluggish growth, the convenience of online ticket sales and streaming services may help bolster the overall market growth.

Customer preferences: The popularity of e-sports and online gaming in Belgium has led to a rise in demand for high-performance gaming equipment and accessories. Many consumers are also opting for subscription-based video game services and virtual reality experiences, reflecting a growing preference for immersive and interactive forms of entertainment. This trend is further amplified by changing demographics, with younger generations being more digitally savvy and inclined towards dynamic and engaging forms of leisure activities. Overall, the growing significance of technology and digital platforms in the Belgian Sports market is shaping consumer preferences and driving the evolution of the industry.

Trends in the market: In Belgium, the Sports market is experiencing a growth in digital integration, with more sports organizations utilizing technology to enhance fan engagement and monetize their content. This trend is expected to continue, with the use of virtual and augmented reality in live sporting events gaining popularity. Additionally, there is a shift towards personalized fitness and training programs, with the rise of wearable technology for tracking performance and health data. These trends have significant implications for industry stakeholders, as they open up new revenue streams and increase fan involvement. It also creates opportunities for partnerships with tech companies and the development of innovative sports products and services. However, there may also be challenges in terms of data privacy and managing the increasing use of technology in sports. As such, it is crucial for stakeholders to stay informed and adapt to these trends to remain competitive in the evolving Sports market in Belgium.

Local special circumstances: In Belgium, the Sports market is heavily influenced by the countrys strong cycling culture, with races like the Tour de France and the Flanders Classics attracting massive crowds and sponsorships. Additionally, the countrys strong focus on health and wellness has led to a growing demand for sports-related products and services, such as fitness apps and activewear. Furthermore, the governments support for sporting events and facilities, as well as its strict regulations on doping, play a crucial role in shaping the dynamics of the Sports market in Belgium.

Underlying macroeconomic factors: In Belgium, the Sports market is greatly impacted by macroeconomic factors such as consumer spending, employment rates, and government fiscal policies. The overall health of the national economy, as well as global economic trends, plays a significant role in the performance of the Sports market. In recent years, Belgium has seen steady economic growth and a rise in consumer spending, leading to increased investments in the sports sector. Additionally, government initiatives and policies aimed at promoting sports and physical activity have also contributed to the growth of the market. However, fluctuations in global economic conditions and changes in fiscal policies could have potential impacts on the demand for sports products and services.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.