Baseball - Belgium | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$2.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.40%, resulting in a projected market volume of US$2.83m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$2.88 in 2024.
In the Baseball market, the number of users is expected to amount to 1.1m users by 2029.
User penetration in the Baseball market will be at 7.1% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball Market in Belgium is showing minimal growth due to factors such as limited fan base, low media coverage, and high competition from other sports. However, with increasing popularity of digital technologies and rising interest in baseball among consumers, the market is expected to experience steady growth in the coming years. Innovative strategies in Baseball Media, Merchandise, and Ticket Sales will also play a crucial role in boosting the overall growth rate.

Customer preferences: With the rise of health consciousness and increased interest in personal fitness, the demand for wearable technology and health tracking apps has also grown in the Belgian Baseball Market. This trend can be attributed to the cultural shift towards a more health-focused lifestyle, especially among the younger demographic. Additionally, the convenience and flexibility offered by these digital solutions have also contributed to their popularity, as they allow individuals to monitor and improve their health on-the-go. This shift towards digital health management tools also aligns with the need for remote monitoring and management of chronic conditions.

Trends in the market: In Belgium, the baseball market has been growing steadily, with an increase in youth participation and interest in the sport. This trend can be attributed to the success of the national team in international competitions and the presence of professional Belgian players in major leagues. The adoption of digital tools, such as video analysis and advanced training methods, has also been on the rise in the baseball market. These trends are expected to continue in the coming years, leading to a stronger and more competitive market. Moreover, these advancements in technology are providing new opportunities for industry stakeholders, including coaches, players, and equipment manufacturers. The incorporation of data-driven strategies and the use of technology in training and performance analysis have the potential to greatly improve the overall quality of the game, making it more appealing to audiences and potentially attracting more investment in the market.

Local special circumstances: In Belgium, baseball may not be as popular as other European countries, such as the Netherlands or Italy, due to its history of being a traditional cycling and soccer nation. Additionally, the geographical location of Belgium, being in close proximity to these other sports-powerhouse countries, may have played a role in the slow development of the baseball market. However, there has been a recent surge in the interest for baseball in Belgium, particularly in the north region, where it has become a popular recreational sport among young adults. This can be attributed to the cultural diversity in this region, with an increasing number of immigrants from countries where baseball is a popular sport, such as the Dominican Republic or Venezuela. As a result, this cultural influence has led to the development of local baseball clubs and leagues, creating opportunities for growth in the Belgian baseball market. Furthermore, with the increasing popularity of international baseball tournaments, such as the European Baseball Championship, Belgium has seen an increase in investments and initiatives to further develop and promote the sport.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in Belgium is significantly impacted by macroeconomic factors such as the countrys economic stability, consumer spending patterns, and government policies. With a favorable economic climate and increasing disposable income, there is a growing demand for leisure and entertainment activities such as attending baseball games. Additionally, government initiatives to promote and support sports and recreation contribute to the overall growth of the market. Furthermore, the integration of technology and data analytics in the baseball industry has been fueled by Belgiums strong investment in digital infrastructure and innovation, attracting more players, spectators, and investors to the market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.