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Online Gambling - Belgium

Belgium
  • Revenue in the Online Gambling market is projected to reach US$914.80m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.64%, resulting in a projected market volume of US$1.15bn by 2029.
  • The Online Sports Betting market has a projected market volume of US$439.70m in 2024.
  • In global comparison, most revenue will be generated United States (US$24.98bn in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$739.70 in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 1.5m users by 2029.
  • User penetration in the Online Gambling market will be at 10.6% in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

In-Scope

  • Online casinos such as Tipico games
  • Online sports betting such as Bet365
  • Online poker rooms such as Pokerstars
  • Online lottery such as Lottoland

Out-Of-Scope

  • Offline gambling activities such as betshops or land-based casinos
  • Illegal gambling websites and activities
  • Online trading, investing, or other financial activities that involve a risk of loss
Online Gambling: market data & analysis - Cover

Market Insights report

Online Gambling: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Online Gambling market in Belgium has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

    Customer preferences:
    Belgian customers have shown a growing interest in online gambling, with more people opting for the convenience and accessibility of digital platforms. The younger generation, in particular, is more inclined towards online gambling due to their familiarity with technology and a desire for instant gratification. Additionally, the ability to access a wide variety of games and betting options from the comfort of their homes has also contributed to the popularity of online gambling.

    Trends in the market:
    One of the key trends in the Belgian online gambling market is the increasing popularity of sports betting. Sports enthusiasts are drawn to the excitement and potential financial gains that come with placing bets on their favorite teams or athletes. This trend is further fueled by the availability of live streaming of sports events and real-time updates, allowing customers to stay engaged and make informed decisions. Another trend in the market is the rise of online casino games. The availability of virtual slot machines, poker, blackjack, and other popular casino games has attracted a significant number of players. The convenience of playing these games anytime and anywhere, as well as the potential for large winnings, has made online casinos a preferred choice for many Belgians.

    Local special circumstances:
    Belgium has a well-regulated online gambling market, which has contributed to its growth. The government has implemented strict licensing requirements and regulations to ensure the safety and fairness of online gambling activities. This has instilled a sense of trust among customers, making them more willing to participate in online gambling. Furthermore, Belgium has a strong gambling culture, with a long history of land-based casinos and betting shops. This cultural acceptance of gambling has translated into a seamless transition to online platforms, with customers already familiar and comfortable with the concept.

    Underlying macroeconomic factors:
    The Belgian economy has been relatively stable in recent years, with a growing middle class and disposable income. This has provided individuals with the financial means to engage in online gambling activities. Additionally, the increasing penetration of smartphones and internet access has made online gambling more accessible to a larger portion of the population. In conclusion, the Online Gambling market in Belgium is growing due to changing customer preferences, including a preference for convenience and accessibility, as well as the availability of a wide range of games and betting options. The rise of sports betting and online casino games, along with the country's well-regulated market and strong gambling culture, have contributed to this growth. The stable macroeconomic factors, such as a growing middle class and increased internet penetration, have also played a role in the expansion of the online gambling market in Belgium.

    Users

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

    Modeling approach:

    Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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    Online Gambling: market data & analysis - BackgroundOnline Gambling: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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