The Basketball Media Market in Belgium is experiencing minimal growth due to factors like low consumer engagement and limited media coverage. Despite the popularity of basketball in the Sports market, the growth rate of the media market has been slow. However, with increasing investments in digital technologies and the growing interest in basketball among consumers, the market is expected to see a boost in the coming years.
Customer preferences: There has been a notable increase in demand for live streaming and video-on-demand services among Belgian basketball fans. This can be attributed to the growing popularity of multi-platform access, enabling fans to watch games on their preferred devices. Additionally, the rise of social media as a platform for consuming sports content has led to a shift towards short-form video content and real-time updates. This trend is fueled by the increasing role of interactive and personalized experiences in engaging sports viewers.
Trends in the market: In Belgium, the Basketball Media Market is seeing a shift towards digital platforms, with more fans consuming content through online streaming and social media. This trend is expected to continue as the younger generation is more tech-savvy and prefers convenient access to games and highlights. This has significant implications for industry stakeholders, as they need to adapt to the digital landscape and create engaging content to attract and retain viewers. With the rise of social media influencers also promoting the sport, the Basketball Media Market is expected to grow in both reach and revenue in the coming years.
Local special circumstances:
In Belgium, the Basketball Media Market is heavily influenced by the countrys love for the sport. The strong history of basketball and the popularity of the national team has led to a thriving media market, with a high demand for coverage and analysis of games. Additionally, the countrys small size and high population density make it a prime location for live broadcasting and in-person events. Furthermore, the unique bilingualism of Belgium also plays a role, as media outlets cater to both the French and Dutch-speaking communities. This creates a diverse and competitive market, where different channels and platforms must cater to various linguistic and cultural nuances.
Underlying macroeconomic factors: The growth of the Basketball Media Market in Belgium is largely dependent on macroeconomic factors such as consumer spending, advertising investments, and technological developments. A strong national economy and favorable fiscal policies can lead to increased consumer spending on various forms of media, including basketball coverage. Additionally, advancements in digital technologies have allowed for more interactive and engaging content, further driving market growth. Conversely, a struggling economy and limited investments in media infrastructure may hinder the growth of the market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
