The Soccer Market in G7 has been experiencing slow growth, due to factors such as saturation of digital media, declining interest in merchandise, and high ticket prices. Despite these challenges, increasing health awareness among consumers and convenience of online services can impel growth.
Customer preferences: There has been a notable increase in demand for sustainable and eco-friendly soccer equipment, as consumer preferences are shifting towards environmentally conscious choices. This trend is driven by an increasing awareness of the impact of sports on the environment and a desire to reduce carbon footprint. Additionally, there has been a rise in popularity of inclusive and diverse soccer leagues, as consumers seek to support and participate in more inclusive and diverse athletic communities.
Trends in the market: In the G7 countries, the Soccer Market within the Sports Market is experiencing a surge in online and mobile betting. With the increasing popularity of soccer and advancements in technology, more users are turning to digital platforms to place bets. This trend is expected to continue with the rise of virtual sports and live streaming options for matches. This presents opportunities for stakeholders to engage with a wider audience and provide a more seamless betting experience. It also raises concerns regarding responsible gambling and regulations in the industry, highlighting the need for collaboration between stakeholders to ensure a sustainable ecosystem.
Local special circumstances: In the Soccer Market, geographical factors play a significant role in shaping the market. European countries with a strong soccer culture, such as Germany and Spain, dominate the global market, while slower growth is seen in the United States and China where other sports are more popular. Moreover, regulations, such as FIFAs rules on player transfers and salary caps, heavily influence team spending and roster construction, creating unique dynamics in each market. In addition, cultural factors, such as fan loyalty and national pride, also contribute to the success of the market in certain regions. For example, in Brazil, soccer is deeply ingrained in the culture, leading to a strong fan base and high levels of consumption of related products and services.
Underlying macroeconomic factors: The success of the Soccer Market within the Sports Market is highly dependent on macroeconomic factors. Global economic trends, such as economic growth and consumer spending, have a significant impact on the demand for sports products and services. National economic health, including GDP, inflation rates, and employment levels, also play a crucial role in determining the purchasing power of consumers and the overall performance of the market. Fiscal policies, such as tax regulations and government support for sporting events, can also have a significant impact on the growth of the Soccer Market. Other relevant financial indicators, such as exchange rates and interest rates, can also influence market performance. For example, a strong local currency can increase purchasing power and drive demand for soccer-related products and services, while high interest rates may discourage consumer spending. All of these macroeconomic factors should be carefully considered when examining the Soccer Market within the larger Sports Market industry.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
