Baseball Merchandise - G7

  • G7
  • Revenue in the Baseball Merchandise market is projected to reach US$1.49bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.18%, resulting in a projected market volume of US$1.66bn by 2029.
  • In global comparison, most revenue will be generated in the United States (US$1,253.00m in 2024).
  • The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to US$50.06 in 2024.
  • In the Baseball Merchandise market, the number of users is expected to amount to 33.4m users by 2029.
  • User penetration in the Baseball Merchandise market will be at 3.8% in 2024.
 
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Analyst Opinion

The Baseball Merchandise Market within the Sports Market in G7 nan has experienced limited growth, primarily due to factors such as declining participation in baseball and increasing competition from other sports. However, the market is driven by the passion of baseball fans and the convenience of online shopping for sports merchandise.

Customer preferences:
As consumers become more health-conscious and eco-friendly, there is a growing demand for sustainable and environmentally-friendly baseball merchandise. This trend is particularly prevalent among younger generations who prioritize sustainability in their purchasing decisions. Additionally, with the rise of online shopping and social media, there is a growing emphasis on unique and personal styles in the baseball merchandise market. Brands that offer customizable and ethically-produced products are likely to see increased traction among eco-conscious consumers.

Trends in the market:
In the Baseball Merchandise Market of the Baseball Market within the Sports Market, there is a clear trend towards increased use of ecommerce and online shopping platforms. This can be seen in the rise of online retailers specializing in baseball merchandise, as well as traditional sporting goods stores expanding their online offerings. Additionally, there is a growing demand for personalized and customized merchandise, with fans seeking unique and exclusive items to show their support for their favorite teams and players. This trend towards online and personalized shopping has significant implications for industry stakeholders, as they must adapt and innovate to meet the changing preferences of consumers. Failure to do so could result in losing market share to competitors who are better able to cater to these trends.

Local special circumstances:
In Japan, the Baseball Merchandise market is fueled by a deeply ingrained love for the sport, with a strong fan base and a rich cultural history. This unique combination has led to a proliferation of licensed merchandise, from traditional team jerseys to quirky character goods, creating a thriving market for baseball collectibles. Furthermore, Japans strict regulations on player wages and sponsorship deals have resulted in partnerships with local companies, leading to a wide range of innovative and exclusive products that cater to the specific preferences of the Japanese audience.

Underlying macroeconomic factors:
Furthermore, the Baseball Merchandise Market in the Sports Market is also affected by macroeconomic factors such as global economic conditions, national economic stability, and fiscal policies. In countries with a strong economy and stable political environment, the demand for baseball merchandise is likely to be higher due to increased consumer spending. Additionally, fiscal policies such as tax incentives and subsidies on sports merchandise can also have a significant impact on market growth. Moreover, the rising popularity of baseball and increasing investment in sports infrastructure in emerging economies are also expected to drive the demand for baseball merchandise in these regions.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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