Metaverse - G7

The projected value of the Metaverse market in 2024 is estimated to reach US$37.6bn.
It is anticipated to exhibit a compound annual growth rate (CAGR 2024-2030) of 38.29%, resulting in a projected market volume of US$262.9bn by 2030.
The United States is the primary contributor to the market, generating a projected market volume of US$23.0bn in 2024.
In terms of the number of users, it is expected that there will be approximately 416.4m users users in the Metaverse market by 2030.
The user penetration rate is projected to be 18.8% in 2024 and is expected to increase to 52.9% by 2030.
Furthermore, the average value per user (ARPU) is estimated to be US$257.2.
It is worth noting that these projections are specific to the G7 country.
In the United States, the Metaverse market is booming with major tech companies investing heavily in virtual reality and augmented reality technologies.

Market

Region

Region comparison

Currency

Analyst Opinion

The Metaverse market in G7 countries is experiencing significant growth and development, driven by changing customer preferences and the emergence of new technologies.

Customer preferences: Customers in G7 countries are increasingly seeking immersive and interactive digital experiences, which is fueling the demand for the Metaverse. The younger generation, in particular, is drawn to the idea of a virtual world where they can socialize, explore, and engage in various activities. With the rise of social media and online gaming, people are becoming more comfortable with virtual interactions and are looking for ways to extend these experiences. Additionally, the COVID-19 pandemic has accelerated the adoption of digital platforms and virtual experiences, as people seek alternatives to physical gatherings and events.

Trends in the market: One of the key trends in the Metaverse market in G7 countries is the development of virtual reality (VR) and augmented reality (AR) technologies. VR and AR technologies enable users to immerse themselves in virtual environments and interact with digital objects in the real world, respectively. These technologies are being integrated into various sectors, including gaming, entertainment, education, and retail. Companies are leveraging VR and AR to create more engaging and personalized experiences for their customers, driving the growth of the Metaverse market. Another trend in the Metaverse market is the convergence of different industries. Companies from sectors such as technology, gaming, entertainment, and e-commerce are collaborating to create integrated virtual experiences. For example, gaming companies are partnering with fashion brands to offer virtual clothing and accessories that users can purchase and wear in their virtual avatars. This convergence of industries is expanding the possibilities of the Metaverse and attracting a wider range of customers.

Local special circumstances: Each G7 country has its own unique circumstances that are shaping the development of the Metaverse market. For example, in the United States, the presence of major technology companies, such as Facebook and Microsoft, is driving innovation in the Metaverse space. These companies are investing heavily in VR and AR technologies and are working on creating their own Metaverse platforms. In Japan, where gaming and anime culture are deeply ingrained, there is a strong demand for immersive virtual experiences that cater to these interests.

Underlying macroeconomic factors: The growth of the Metaverse market in G7 countries is also influenced by underlying macroeconomic factors. The strong economies and high levels of digital infrastructure in these countries provide a solid foundation for the development of the Metaverse. Additionally, government support and favorable regulations are encouraging investment in the Metaverse market. For example, governments are providing funding for research and development, promoting collaboration between industry players, and creating policies that foster innovation in the digital space. In conclusion, the Metaverse market in G7 countries is experiencing rapid growth due to changing customer preferences, advancements in technology, and favorable macroeconomic factors. The demand for immersive and interactive digital experiences is driving the development of the Metaverse, and companies are leveraging VR and AR technologies to create innovative virtual environments. The convergence of different industries and unique local circumstances further contribute to the growth of the Metaverse market in G7 countries.

Methodology

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.