Cricket - Turkey | Statista Market Forecast

Cricket - Turkey

Turkey

Highlights

Revenue in the Cricket market is projected to reach US$1.44m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.59%, resulting in a projected market volume of US$1.56m by 2029.
In global comparison, most revenue will be generated India (US$2.27bn in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to US$3.24 in 2024.
In the Cricket market, the number of users is expected to amount to 485.2k users by 2029.
User penetration in the Cricket market will be at 0.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket market in Turkey is experiencing a minimal decline in its growth rate. This is influenced by factors such as the increasing competition in the Cricket Media and Ticket Sales sub-markets, as well as the lower health awareness among consumers. However, digital technologies are slowly being adopted in the Cricket market, providing convenience for online ticket purchases and media consumption.

Customer preferences: As the popularity of cricket continues to rise in Turkey, there has been a noticeable increase in demand for cricket equipment, such as bats and protective gear. This trend aligns with the overall growth of the Sports market in the country. Additionally, as health and fitness become increasingly important for consumers, there has been a shift towards incorporating cricket as a form of exercise, leading to a rise in participation among diverse age groups and demographics. This highlights the growing preference for physical activity as a means of maintaining a healthy lifestyle.

Trends in the market: In Turkey, the Cricket Market is experiencing a surge in popularity, with an increasing number of people participating in organized leagues and tournaments. This trend can be attributed to the growing interest in Western sports and the governments efforts to promote cricket as part of its sports tourism strategy. Additionally, the rise of social media and online streaming platforms has made it easier for fans to access and follow cricket matches. This trend is expected to continue as the Turkish Cricket Federation aims to establish a professional domestic league and attract international players. This presents immense opportunities for stakeholders such as sports clubs, broadcasters, and sponsors to capitalize on the growing fan base and generate revenue. In terms of the global Cricket Market, Turkeys entry into the sport can potentially diversify and expand the market, attracting new fans and players. Therefore, it is crucial for industry stakeholders to closely monitor and adapt to this trend in order to capitalize on its potential opportunities.

Local special circumstances: In Turkey, cricket is not a widely popular sport compared to other countries. This is due to the fact that football is deeply ingrained in the culture and has a large fanbase. However, with a recent influx of expats and immigrants from cricket-playing countries, there has been a rise in interest and participation in the sport. This has led to the growth of small-scale local leagues and tournaments. Additionally, Turkeys geographical location between Europe and Asia makes it a strategic market for cricket, bridging the gap between Eastern and Western markets and providing unique opportunities for market growth. Furthermore, the regulatory landscape in Turkey is relatively relaxed compared to other countries, making it easier for new players and businesses to enter the market. These local factors play a significant role in shaping the dynamics of the Cricket Market in Turkey.

Underlying macroeconomic factors: The Cricket Market within the Sports Market in Turkey is also influenced by macroeconomic factors such as the countrys economic health, fiscal policies, and global economic trends. Turkey, with its growing economy and favorable government policies, provides a promising environment for the development of the Cricket Market. Furthermore, the increasing popularity of cricket as a sport in Turkey, coupled with the countrys young and dynamic population, is driving the demand for cricket-related products and services. Additionally, Turkeys strategic location and its strong trade relations with other cricket-playing countries offer potential growth opportunities for the Cricket Market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.