The Soccer Market in Turkey is slowly growing, impacted by various factors like increasing digitalization, greater awareness among consumers and convenience of online services. Sub-markets in the Sports Market like Soccer Media and Merchandise are also driving this minimal growth.
Customer preferences: As the popularity of soccer continues to rise in Turkey, consumer preferences within the Soccer Market are shifting towards more immersive and personalized experiences. This trend is driven by the increasing use of technology, such as virtual and augmented reality, to enhance the viewing experience. Additionally, there is a growing demand for high-quality, on-demand content, leading to a rise in subscription-based streaming services for soccer matches. As the younger generation becomes a more dominant consumer group, brands are also incorporating social media platforms into their marketing strategies to better connect with this tech-savvy audience.
Trends in the market: In Turkey, the Soccer Market is experiencing a rise in popularity of eSports, with more young fans engaging in FIFA tournaments and supporting eSports teams. This trend is expected to continue, with the trajectory of eSports showcasing significant growth potential. As the eSports market in Turkey grows, there are potential implications for industry stakeholders such as sports clubs and sponsors, as they may need to adapt their marketing strategies to target this new audience. Furthermore, the growth of eSports in Turkey could also lead to increased investments in technology and infrastructure to support this trend.
Local special circumstances: In Turkey, the Soccer Market is heavily influenced by its passionate fan base and the countrys deep-rooted love for the sport. This has led to the creation of a highly competitive and intense environment, fueled by rivalries between established teams and newly emerging ones. Additionally, cultural factors such as the tradition of street football and the popularity of local clubs also play a significant role in driving the growth of the market. The dynamic nature of the sport in Turkey, coupled with the strong support from fans, creates a unique and thriving Soccer Market.
Underlying macroeconomic factors:
The Soccer Market within the Sports Market in Turkey is heavily influenced by macroeconomic factors such as the countrys economic stability and government policies. Turkey has a strong economy and a growing middle class, making it a prime destination for investment in the Sports market. Furthermore, the government has shown support for the development of the sports industry through initiatives such as building new stadiums and promoting youth development programs. The countrys strategic location between Europe and Asia also makes it a hub for international sports events, further boosting the market. However, Turkey also faces challenges such as inflation and political instability, which can negatively impact the market in the short term. Despite these challenges, Turkeys growing economy and government support make it an attractive destination for the Soccer Market within the Sports Market industry.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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