Basketball Media - Turkey

Turkey

Highlights

Revenue in the Basketball Media market is projected to reach US$9.61m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -4.49%, resulting in a projected market volume of US$7.64m by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 1.9m users by 2029.
User penetration in the Basketball Media market will be at 1.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In recent years, the Basketball Media Market in Turkey has seen a notable increase thanks to factors like the growing popularity of basketball, increasing usage of digital media in sports, and the convenience of online platforms. Despite facing a negligible growth rate, this market is still impacted by the countrys strong basketball culture and the increasing demand for digital content.

Customer preferences: The emerging trend in the Basketball Media Market is towards online streaming and on-demand access, as consumers increasingly prioritize convenience and flexibility in their viewing options. This shift is driven by the rise of digital technology and the growing influence of social media, which has allowed for the creation of more personalized and interactive content. Additionally, the younger generations preference for mobile viewing and social media engagement has also influenced the evolution of the Basketball Media Market, with a push towards more engaging, bite-sized content.

Trends in the market: In Turkey, the Basketball Media Market is experiencing a shift towards digital platforms, as more and more fans are consuming content through social media and streaming services. This trend is expected to continue as the usage of mobile devices and internet penetration rates increase. This will have significant implications for stakeholders, such as teams and leagues, who will need to adapt their marketing and broadcasting strategies to reach and engage with their audience. Additionally, this trend could also open up new monetization opportunities for media companies through partnerships and sponsorships with digital platforms and influencers.

Local special circumstances: In Turkey, the Basketball Media Market of the Basketball Market within the Sports Market is heavily influenced by the countrys deep love for the sport. With basketball being one of the most popular sports in the country, there is a huge demand for basketball-related media, from news coverage to fan blogs. This is also reflected in the countrys high viewership rates for basketball games and high engagement on social media platforms. Additionally, Turkeys increasing digitalization has led to the emergence of online streaming services and online sports news platforms, further boosting the Basketball Media Market.

Underlying macroeconomic factors: The Basketball Media Market within the Sports Market in Turkey is influenced by macroeconomic factors such as economic stability, consumer spending trends, and government regulations. The countrys strong economic growth, coupled with a large and enthusiastic basketball fan base, creates a favorable market for media coverage and advertising. Moreover, Turkeys increasing investment in sports infrastructure and the rising popularity of basketball among its youth population have also contributed to the growth of the Basketball Media Market. However, challenges such as political instability and currency fluctuations may impact market performance.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.