Soccer Media - Turkey

Turkey

Highlights

Revenue in the Soccer Media market is projected to reach US$678.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.60%, resulting in a projected market volume of US$809.60m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$95.62 in 2024.
In the Soccer Media market, the number of users is expected to amount to 7.1m users by 2029.
User penetration in the Soccer Media market will be at 8.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in Turkey is experiencing minimal growth, impacted by factors including limited digital adoption, low consumer health awareness, and traditional preferences in accessing sports media. The markets current growth highlights opportunities for digital innovation and increased consumer education.

Customer preferences: The rise of social media platforms has resulted in a shift towards on-demand content consumption in the Soccer Media Market within the Sports Market. This has led to an increase in the popularity of live streaming services and online sports news portals. Additionally, with the growing importance of influencers and online personalities, brands are utilizing social media to promote their products and engage with consumers on a more personal level, catering to their preferences and interests. This trend is expected to continue as consumers continue to embrace digital platforms for their soccer-related news and entertainment needs.

Trends in the market: In Turkey, the Soccer Media Market is experiencing a surge in streaming services as more and more consumers are shifting towards online platforms for their sports content. This trend is expected to continue as the younger generation becomes the dominant target audience for broadcasters and advertisers. Additionally, there is a growing trend of using social media to engage with fans and promote matches, creating new opportunities for sponsorship and advertising. This shift towards digital platforms has significant implications for industry stakeholders, as they must adapt their strategies to reach and engage with audiences in new ways. Furthermore, this trend has the potential to open up the market to more global partnerships and collaborations, as digital platforms allow for a wider reach and distribution of content. Overall, the trajectory of these trends is likely to shape the future of the Soccer Media Market in Turkey and create new opportunities for growth and revenue generation.

Local special circumstances: In Turkey, the Soccer Media Market is heavily influenced by the countrys passionate fan culture, with a strong focus on traditional media such as television and newspapers. However, with the increasing availability of internet and mobile devices, there has been a shift towards digital media consumption, especially among the younger generation. Additionally, the regulatory landscape is also a factor, with strict regulations on advertising and broadcasting rights, leading to partnerships between media companies and soccer clubs. Similar to other markets, Turkey has also seen the rise of social media platforms as key players in the distribution of soccer content, further shaping the dynamics of the Soccer Media Market in the country.

Underlying macroeconomic factors: The Soccer Media Market in Turkey is heavily influenced by macroeconomic factors such as the countrys overall economic health, government policies, and global economic trends. The current economic stability and growth in Turkeys economy, along with supportive government policies, have created a favorable environment for the development of the Soccer Media Market. Additionally, the increasing popularity and accessibility of digital media technologies have contributed to the growth of the Soccer Media Market in Turkey, as it allows for a wider reach and engagement with audiences. Furthermore, the rising disposable income and purchasing power of Turkish consumers have also played a crucial role in driving the growth of the Soccer Media Market within the larger Sports Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.