In recent years, the American Football Ticket Sales Market in Turkey has experienced modest growth due to factors such as increasing interest in American football, rising disposable income among consumers, and the convenience of purchasing tickets online. However, the market growth rate remains minimal, possibly influenced by competition from other Sports markets and limited awareness of the sport in the country. Despite this, the market continues to show potential for growth in the coming years.
Customer preferences: Consumers in Turkey and the American Football Ticket Sales Market are increasingly gravitating towards online ticket purchasing options for convenience and safety, with a growing trend towards contactless transactions. This shift is largely due to the impact of the pandemic, which has highlighted the value of virtual experiences and reduced the need for in-person interactions. Additionally, the rise of e-commerce in Turkey has also contributed to the growth of online ticket sales, with many consumers preferring to make purchases from the comfort of their homes.
Trends in the market: The American Football Ticket Sales Market within the Sports Market is experiencing a growing trend towards leveraging social media platforms to reach new customers and engage with existing ones. This trend is driven by the increasing use of social media by sports fans to keep up with their favorite teams and players. In addition, the rise of influencer marketing has provided a new avenue for teams and ticketing agencies to promote and sell tickets. This trend is expected to continue as social media platforms evolve and become more integrated with the sports industry. This has significant implications for stakeholders as it presents opportunities to reach a wider audience and increase ticket sales through targeted marketing strategies. It also highlights the importance of having a strong digital presence and utilizing social media as a key tool for engaging with fans and driving revenue.
Local special circumstances: In Turkey, American Football is a relatively new and niche sport, with soccer and basketball dominating the Sports market. The popularity of American Football is limited to certain urban areas and universities, where it is mainly played and followed by expatriates and foreign students. This, coupled with limited exposure and media coverage, has led to lower demand for American Football tickets compared to other sports. On the other hand, in the US, American Football is deeply ingrained in the culture and seen as a national pastime, with a massive fanbase and high demand for tickets to games. Additionally, the regulatory environment in Turkey may also play a role, with stricter laws and regulations around game-day events and stadium safety, which could impact ticket sales.
Underlying macroeconomic factors: The American Football Ticket Sales Market is heavily influenced by global economic trends, including consumer spending habits, employment rates, and overall economic stability. National economic health, such as GDP growth and inflation rates, play a crucial role in determining the purchasing power of consumers. Fiscal policies, such as taxes and government spending, also impact the market by affecting consumer disposable income and business profitability. Other relevant financial indicators, such as interest rates and exchange rates, can also impact the competitiveness and pricing of American football tickets in the given country.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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