The American Football Media Market in Turkey is seeing a slight increase due to the growing popularity of the sport and rising interest in digital media. Factors such as the convenience of online services are driving this growth, despite the overall negligible growth rate in the Sports market. Other impacts on this growth rate could be limited resources and competition from other forms of media.
Customer preferences: Consumers in the American Football Media Market are increasingly turning to digital media and streaming services to follow their favorite teams and players, driven by the convenience and flexibility of on-demand viewing. This trend reflects a wider shift towards digital entertainment and on-the-go consumption, as well as a growing interest in American football globally. Additionally, the rise of social media and influencer marketing has allowed fans to engage with the sport in new ways, creating a more immersive and interactive experience.
Trends in the market: In Turkey, there is a growing interest in American football due to the countrys recent success in the sport at the international level. This has led to an increase in media coverage and broadcasting of American football games. In the United States, streaming services like NFL Game Pass and ESPN+ are becoming more popular, allowing fans to watch games online and on-the-go. In terms of media partnerships, the NFL has teamed up with social media platforms to reach a younger audience. These trends reflect the globalization of American football and the importance of digital platforms in engaging fans. For industry stakeholders, it is crucial to continue investing in digital technologies and collaborations to stay relevant and maintain a strong presence in the market.
Local special circumstances: In Turkey, the American Football Media Market is heavily influenced by the countrys strong passion for soccer. Despite the growing interest in American football, the market is relatively small due to limited broadcasting options and lack of local teams. However, recently, partnerships with international leagues have led to an increase in coverage and popularity. In the United States, the American Football Media Market is dominated by major networks and streaming platforms, with a focus on live games and highlights. The popularity of the sport among all demographics and the high viewership for major events, such as the Super Bowl, make it a lucrative market for advertisers.
Underlying macroeconomic factors: The American Football Media Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, availability of media platforms, and technological advancements. In recent years, the global economic recession and fluctuating exchange rates have affected consumer confidence and purchasing power, leading to a decline in disposable incomes. As a result, the American Football Media Market has experienced slower growth in these regions. However, countries with stable economic conditions and a growing middle class, such as Turkey, have seen an increase in demand for media services, leading to a more favorable market environment. Furthermore, investments in digital media and mobile technologies have facilitated wider access to American football content, contributing to the growth of the market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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