Cricket - Northern Africa

Northern Africa

Highlights

Revenue in the Cricket market is projected to reach US$487.30k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.09%, resulting in a projected market volume of US$540.60k by 2029.
In global comparison, most revenue will be generated India (US$2.27bn in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to US$0.13 in 2024.
In the Cricket market, the number of users is expected to amount to 4.1m users by 2029.
User penetration in the Cricket market will be at 1.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Sports Market in Northern Africa is witnessing moderate growth, with Cricket being a key sub-market. Factors such as increasing interest in the sport, availability of digital platforms for streaming matches, and rising disposable income are driving the growth. However, the overall market growth is impacted by the minimal decline in Cricket Ticket Sales, potentially due to the recent development of online ticket reselling platforms. This trend may continue to hinder the growth of the Cricket Market in the region.

Customer preferences: As a beloved pastime in Northern Africa, cricket has seen a rise in popularity, with a growing number of consumers seeking out team merchandise and attending local matches. This trend is driven by a desire for communal activities and a sense of national pride. Additionally, as the population in this region becomes more diverse, with a large percentage of youth, there is a greater focus on inclusive and diverse representation within the sport, leading to a shift towards more diverse teams and players. This has also resulted in a rise in grassroots cricket programs aimed at engaging and developing young players.

Trends in the market: In Northern Africa, the Cricket market is experiencing a surge in popularity, driven by several factors such as increasing investment in infrastructure, development of local talent, and strategic partnerships with international leagues. This trend is significant as it not only provides new growth opportunities for industry stakeholders, but also showcases the regions potential as an emerging cricket market. Furthermore, the rise of cricket in Northern Africa has the potential to bring social and economic benefits, as it can serve as a unifying force and drive tourism and commercial partnerships. As a result, stakeholders should continue to monitor and invest in this trend to capitalize on the potential opportunities and further boost the growth of the Cricket market in the region.

Local special circumstances: In Northern Africa, the Cricket Market within the Sports Market is heavily influenced by the regional passion for the sport. Cricket is deeply ingrained in the culture of countries like Egypt, Morocco, and Algeria, with a significant fan base and several local leagues. However, the market faces challenges due to limited infrastructure and government support for the sport. This has led to the emergence of innovative approaches, such as mobile-based coaching and online streaming services, to capitalize on the markets potential.

Underlying macroeconomic factors: The Cricket Market within the Sports Market industry in Northern Africa is heavily influenced by macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other relevant financial indicators. In recent years, the region has experienced stable economic growth, with increasing investments in infrastructure and diverse sectors. This has positively impacted the Sports market, including the Cricket Market, driving demand for sports equipment and facilities. Additionally, the popularity of cricket as a sport is rising in Northern Africa, as it offers a potential avenue for economic development and cultural exchange. However, unstable political climates and limited government funding can hinder the growth of the market. Therefore, it is crucial for governments to prioritize and support the sports industry, including the Cricket Market, to promote economic growth and enhance regional integration.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.