Cricket Media - Turkey

Turkey

Highlights

Revenue in the Cricket Media market is projected to reach US$775.90k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.35%, resulting in a projected market volume of US$871.30k by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$1.74 in 2024.
In the Cricket Media market, the number of users is expected to amount to 485.2k users by 2029.
User penetration in the Cricket Media market will be at 0.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media market in Turkey has been facing a subdued decline in growth rate due to factors such as low consumer awareness and traditional media dominance. However, the emerging popularity of online platforms and technological advancements are expected to drive the markets growth in the future.

Customer preferences: With the rise of social media and streaming platforms, the Cricket Media Market in Turkey has seen a shift towards digital consumption of cricket content. From live streaming matches to interactive fan engagement on social media, the market is catering to the demand for on-the-go and interactive experiences. This trend is fueled by the increasing popularity of cricket among younger demographics, who are more immersed in the digital world and have a preference for consuming content on their mobile devices. Additionally, the rise of streaming services has also led to a decline in traditional cable and satellite TV subscriptions, as consumers now have more options to access cricket content on digital platforms.

Trends in the market: In Turkey, the Cricket Media Market is experiencing a surge in online streaming services, with major companies investing in exclusive digital rights for live cricket matches. This trend is driven by the rising popularity of digital platforms, such as social media and mobile applications, among the younger demographic who are avid cricket fans. The trajectory of this trend is expected to continue, as more consumers turn to online streaming for convenience and cost-effectiveness. This could have significant implications for traditional media companies, requiring them to adapt their business models to remain competitive in this evolving market. Additionally, this trend could pave the way for innovative advertising strategies, as companies look to target a digitally-savvy audience through targeted and interactive online campaigns.

Local special circumstances: In Turkey, the Cricket Media Market is relatively small compared to other Sports markets, due to the countrys limited interest in the sport. However, with a growing economy and an increase in digital media consumption, there is potential for growth. In terms of regulation, the Turkish government has placed restrictions on foreign media ownership, which could hinder the entry and growth of international cricket media companies. Additionally, cultural factors such as the preference for traditional Turkish sports over cricket and the lack of awareness about the sport could also present challenges. Despite these limitations, the Cricket Media Market in Turkey has the potential for development and expansion in the future.

Underlying macroeconomic factors: The Cricket Media Market of the Cricket Market within the Sports Market is impacted by various macroeconomic factors in Turkey. The overall economic outlook of the country, along with global economic trends, plays a crucial role in shaping the market. Additionally, policies and regulations implemented by the Turkish government, as well as the countrys investment in digital infrastructure, also have a significant influence on the market. Favorable regulatory environments and robust investments in digital technologies are contributing to the growth of the market in Turkey. On the other hand, regions with regulatory challenges and limited funding for technological developments may experience slower market growth. Furthermore, the increasing prevalence of smartphones and internet penetration in the country is also driving the demand for digital sports content, further boosting the Cricket Media Market in Turkey.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.