Cricket Media - Taiwan

Taiwan

Highlights

Revenue in the Cricket Media market is projected to reach US$684.20k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.95%, resulting in a projected market volume of US$753.70k by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$0.93 in 2024.
In the Cricket Media market, the number of users is expected to amount to 783.5k users by 2029.
User penetration in the Cricket Media market will be at 3.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media Market is showing minimal growth in Taiwan nan, impacted by factors such as slow adoption of digital technologies, limited health awareness among consumers, and less online convenience in the Sports market.

Customer preferences: The Cricket Media Market in Taiwan is experiencing a significant shift towards digital consumption, with an increasing number of consumers turning to online streaming platforms and social media for consuming sports content. This trend is driven by the rise of mobile devices and the accessibility of high-speed internet. Additionally, there is a growing preference for personalized and on-demand content, as well as a demand for real-time updates and analysis of games. As a result, media companies are investing more in digital platforms and content to cater to these changing consumer preferences. This trend is also reflected in the emergence of fan-based communities and interactive platforms connecting fans with players and teams. Moreover, the rising popularity of fantasy sports and esports is further reshaping the landscape of the Cricket Media Market in Taiwan.

Trends in the market: In Taiwan, the Cricket Media Market is seeing a surge in online streaming platforms for cricket matches, catering to the increasing demand for access to live sports events. In addition, there is a rise in mobile apps providing real-time updates and highlights of cricket games. This trend is significant as it allows fans to stay connected to the sport, regardless of their location or schedule. It also opens up opportunities for advertisers to reach a wider audience. However, this shift towards digital media may have repercussions for traditional TV broadcasters and cable providers.

Local special circumstances: In Taiwan, the Cricket Media Market is influenced by the countrys love for baseball, often referred to as the national sport. However, as cricket is gaining popularity among the younger generation, the market is experiencing a shift towards digital platforms. This is fueled by Taiwans high internet penetration rate, with almost 80% of the population having access to the internet. Moreover, the governments supportive policies towards the development of the digital economy, such as the Digital Nation and Innovative Economic Development Program, have created a conducive environment for the growth of the Cricket Media Market.

Underlying macroeconomic factors: The Cricket Media Market of the Cricket Market within the Sports Market is significantly impacted by macroeconomic factors, including global economic trends and national economic health. With the increasing demand for digital media and technological advancements, countries with favorable regulatory environments and strong investment in digital media are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the growing popularity of digital media content and the increasing reach of online platforms are driving the demand for Cricket Media, leading to significant growth in the market. Economic policies and fiscal measures also play a vital role in influencing market performance in this sector, as they can affect consumer spending and overall economic stability. Therefore, it is crucial for businesses operating in the Cricket Media Market to closely monitor and adapt to macroeconomic factors to stay competitive and achieve sustained growth.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.