Cricket Media - Northern Africa

Northern Africa

Highlights

Revenue in the Cricket Media market is projected to reach US$262.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.92%, resulting in a projected market volume of US$302.60k by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$0.07 in 2024.
In the Cricket Media market, the number of users is expected to amount to 4.1m users by 2029.
User penetration in the Cricket Media market will be at 1.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media market in Northern Africa is experiencing moderate growth due to multiple factors, including the rise in digital technologies, increased consumer health awareness, and convenience of online health services. However, the markets growth rate is currently hindered by a subdued decline, likely caused by external economic and political factors.

Customer preferences: Cultural nuances and demographic shifts have resulted in a growing popularity of cricket in Northern Africa, leading to an increase in demand for cricket media and content. With a large youth population and a strong presence of tech-savvy consumers, there has been a surge in digital viewing of cricket matches, live streaming of tournaments, and consumption of cricket-related news and analysis on digital platforms. This trend is likely to continue, as young audiences seek convenience and flexibility in accessing their favorite sport.

Trends in the market: In Northern Africa, the Cricket Media Market is experiencing significant growth due to the rising popularity of the sport and increasing viewership. This trend is expected to continue as the regions economy grows and more people gain access to media platforms. In the Cricket Market within the Sports Market, there is a shift towards digital media and online streaming, with platforms like Hotstar and SonyLIV offering live coverage of matches. This trend has significant implications for stakeholders, as it provides new opportunities for revenue generation and audience engagement. Additionally, with more people accessing media through mobile devices, there is a growing demand for personalized content and targeted advertising. As such, stakeholders must adapt to these trends and invest in digital media platforms to remain competitive in the market.

Local special circumstances: In Northern Africa, the Cricket Media Market is influenced by the regions strong historical ties to cricket and a growing interest in the sport, especially in countries like Egypt and Morocco. This has led to a rise in local media companies capitalizing on the popularity of cricket through digital platforms and broadcasting rights. Additionally, the regions conservative values and strict regulations may limit the growth of online streaming services, making television and radio the primary modes of consumption for cricket content.

Underlying macroeconomic factors: The Cricket Media Market in Northern Africa is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators that impact market performance. Countries with strong economic growth and supportive fiscal policies tend to have a higher demand for cricket media, leading to the development of a robust market. On the other hand, areas with weaker economies and challenging regulatory environments may struggle to attract investments and develop their cricket media market. Additionally, the increasing popularity of cricket globally and the growing fan base in Northern Africa are contributing to the growth of the market in the region.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.