Basketball - Northern Africa | Statista Market Forecast

Revenue in the Basketball market is projected to reach US$16.02m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -2.70%, resulting in a projected market volume of US$13.97m by 2029.
In global comparison, most revenue will be generated United States (US$9.54bn in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to US$9.27 in 2024.
In the Basketball market, the number of users is expected to amount to 1.9m users by 2029.
User penetration in the Basketball market will be at 0.7% in 2024.

Definition:

The Basketball Market encompasses various facets of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of basketball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to basketball events worldwide, as well as the sale of tickets for live basketball games and various basketball-related merchandise.

Structure:

Basketball Media: This segment includes revenues from television and online streaming rights for basketball games, providing fans with access to live coverage and analysis.
Basketball Ticket Sales: This segment comprises revenues from the sale of tickets for basketball games held in arenas, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Basketball Merchandise: This segment encompasses revenues from the sale of various basketball-related products and merchandise, such as team jerseys, basketballs, apparel, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Basketball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Basketball Market include broadcasting networks, basketball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Basketball market in Northern Africa has seen sluggish growth due to factors such as limited media coverage, lack of diverse merchandise options, and low ticket sales. These challenges are compounded by the regions low overall economic growth, hindering the markets potential for expansion. However, with the increasing popularity of the sport worldwide and efforts to grow the game in the region, there is potential for future growth.

Customer preferences: In the Basketball Market within the Sports Market, there has been a noticeable trend towards sustainability and eco-friendliness. Consumers are now looking for environmentally-friendly products and services, as well as supporting brands that align with their values. This has led to the rise of rental and resale platforms for sporting equipment, as well as increased focus on ethical manufacturing and supply chain transparency. Additionally, there is a growing interest in incorporating sustainable practices into athletic training and nutrition, further reflecting the shift towards a more eco-conscious consumer mindset.

Trends in the market: In Northern Africa, the Basketball Market is experiencing a surge in popularity, with a significant increase in youth participation and international investment in the sport. This trend is expected to continue, with the rise of professional leagues and the hosting of major international tournaments. This growth presents opportunities for industry stakeholders, such as apparel and equipment manufacturers, as well as broadcasters and sponsors. Additionally, the integration of technology in training and analytics is also on the rise, providing even more potential for the industry to innovate and thrive.

Local special circumstances: In Northern Africa, the Basketball Market is influenced by a strong passion for the sport among the local population. Basketball is not just a game, but a cultural phenomenon that brings communities together. This is reflected in the popularity of local teams and the vibrant streetball scene. Additionally, due to the regions warm climate, outdoor basketball courts are a common sight, making it accessible to a wider audience. Government investment in sports infrastructure has also contributed to the growth of the market. These factors create a unique market dynamic that sets it apart from other regions.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in Northern Africa is heavily influenced by macroeconomic factors such as economic stability, government policies, and investment in sports infrastructure. Countries with strong economic stability and supportive policies are likely to have a thriving basketball market, with increased investment in facilities, player development programs, and marketing. As a result, the market is expected to experience steady growth in these countries. On the other hand, regions with economic uncertainty and limited government support may face challenges in developing and sustaining a competitive basketball market. The rising popularity of basketball globally, coupled with the increasing disposable income in Northern African countries, presents significant growth opportunities for the market in the region.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.