Basketball Ticket Sales - Northern Africa

Northern Africa

Highlights

Revenue in the Basketball Ticket Sales market is projected to reach US$4.09m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.61%, resulting in a projected market volume of US$4.22m by 2029.
In global comparison, most revenue will be generated United States (US$2.50bn in 2024).
The average revenue per user (ARPU) in the Basketball Ticket Sales market is projected to amount to US$9.58 in 2024.
In the Basketball Ticket Sales market, the number of users is expected to amount to 459.4k users by 2029.
User penetration in the Basketball Ticket Sales market will be at 0.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Northern Africa, the Basketball Ticket Sales Market is experiencing limited growth due to factors such as low market awareness and limited access to online services. However, increasing interest in digital technologies and rising health awareness among consumers could potentially drive growth in the future.

Customer preferences: As basketball gains popularity in Northern Africa, there has been a significant increase in demand for authentic merchandise from top teams and players. This trend is driven by the growing influence of social media and the desire for self-expression through fashion. Additionally, the rise of e-commerce platforms has made it easier for fans to access and purchase official basketball merchandise from their favorite teams, leading to a boost in ticket sales for upcoming games.

Trends in the market: In Northern Africa, the Basketball Ticket Sales Market of the Basketball Market within the Sports Market is experiencing a surge in digital sales channels. This trend is being driven by the increasing use of social media and mobile technology in this region, allowing for easier and more convenient purchase of tickets. Moreover, with the rise of e-sports, there is a growing interest in basketball among the younger generation, creating a potential future market for the sport. This shift towards digital sales not only benefits the consumers, but also presents new opportunities for industry stakeholders to reach a wider audience and increase revenues. However, it also poses the challenge of adapting to this changing landscape and staying competitive in an increasingly digital market.

Local special circumstances: In Northern Africa, the Basketball Ticket Sales Market of the Basketball Market within the Sports Market is heavily influenced by local cultural factors. Basketball is a popular sport in the region, with a dedicated fan base and strong community involvement. This has led to a high demand for tickets and increased sales in the market. Additionally, the regions regulatory environment, including government support for sports development and investments in modern stadiums, has contributed to the growth of the Basketball Ticket Sales Market. These unique factors have shaped the market dynamics in Northern Africa and made it a key player in the global basketball market.

Underlying macroeconomic factors: The Basketball Ticket Sales Market of the Basketball Market within the Sports Market is heavily impacted by macroeconomic factors such as overall economic stability, consumer spending power, and government policies. Countries with high economic growth and rising middle-class populations are witnessing higher demand for basketball games and consequently driving ticket sales. Moreover, countries with favorable investment policies and strong sporting cultures are experiencing higher ticket sales compared to regions with limited sporting infrastructure and fanbase. Additionally, the increasing popularity of basketball worldwide and the rise of digital platforms are also influencing the market, with more fans purchasing tickets online to attend games.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.