Basketball Media - Taiwan

Taiwan

Highlights

Revenue in the Basketball Media market is projected to reach US$6.11m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -4.81%, resulting in a projected market volume of US$4.78m by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 1.2m users by 2029.
User penetration in the Basketball Media market will be at 4.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Media market in Taiwan is seeing limited growth due to factors like low media coverage and limited fan base, unlike the overall Basketball Market within the Sports Market. Despite this, increased digitalization and growing enthusiasm for basketball among the youth are driving some growth in the sector.

Customer preferences: As the popularity of basketball continues to rise in Taiwan, there has been a notable shift in the way consumers are accessing and consuming basketball media content. With the rise of digital platforms and social media, there has been an increase in demand for online streaming of live games, highlights, and player interviews. This trend is fueled by the growing number of tech-savvy and social media savvy consumers in Taiwan, as well as the convenience and accessibility of these platforms. Additionally, there has been a significant increase in the usage of mobile devices for consuming sports content, highlighting the importance of mobile optimization for basketball media outlets in Taiwan.

Trends in the market: In Taiwan, there has been a dramatic increase in the number of social media influencers and fan accounts dedicated to basketball. These influencers provide commentary, analysis, and behind-the-scenes access to players and teams, attracting a large following from basketball enthusiasts. This trend is significant as it allows for a more direct and interactive relationship between players and fans, increasing engagement and potentially driving brand loyalty. This trend also offers opportunities for the basketball industry to tap into the influencer marketing landscape and reach a younger demographic. Furthermore, with the rise of online streaming platforms, there is potential for the distribution of digital content and live games to further grow the basketball media market in Taiwan. This could have implications for industry stakeholders, such as teams, players, and media companies, as they navigate partnerships and advertising opportunities in the digital world.

Local special circumstances: In Taiwan, the Basketball Media Market is heavily influenced by the countrys passion for the sport and its strong sports culture. This has led to a highly competitive and dynamic market, with a wide range of media platforms catering to the basketball audience. Additionally, the governments support for the development of sports and the increasing popularity of digital media among the tech-savvy population have contributed to the growth of the market. Furthermore, due to Taiwans geographical proximity to mainland China, there is also a crossover of media content and partnerships between the two countries, further shaping the landscape of the Basketball Media Market in Taiwan.

Underlying macroeconomic factors: The Basketball Media Market within the Sports Market in Taiwan is greatly influenced by macroeconomic factors such as the countrys economic growth, stable fiscal policies, and investment in the sports industry. Taiwans strong economic growth and stable fiscal policies have led to a rise in consumer spending, increasing the demand for sports media, including basketball. Additionally, with the governments investment in the sports industry and the growing popularity of basketball in Taiwan, the market is expected to experience further growth in the coming years. Furthermore, the increasing technological advancements in the country have also contributed to the growth of the Basketball Media Market in Taiwan, with the availability of digital platforms and social media making it easier for fans to access and consume basketball content.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.