Basketball Media - Northern Africa

Northern Africa

Highlights

Revenue in the Basketball Media market is projected to reach US$10.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -5.06%, resulting in a projected market volume of US$7.79m by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 1.9m users by 2029.
User penetration in the Basketball Media market will be at 0.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Media market in Northern Africa is experiencing negligible growth due to factors such as limited media coverage, low investment in technology, and lack of awareness among consumers. However, with increasing popularity of basketball in the region, there is potential for future growth.

Customer preferences: The rise of social media and online streaming services has had a significant impact on the Basketball Media Market in Northern Africa. With increased access to high-speed internet and mobile devices, consumers are now able to watch live games and access highlights and interviews from their favorite teams and players at any time. This has led to a preference for on-the-go consumption of basketball content and a shift away from traditional TV viewing. Additionally, the growing popularity of African basketball players in the NBA has sparked interest in local leagues and competitions. This trend is driving a demand for localized and personalized content in the regions Basketball Media Market.

Trends in the market: In Northern Africa, there is a significant increase in the interest and consumption of basketball, particularly among the younger generation. This has led to a rise in the demand for basketball media, with more streaming services and social media platforms providing live coverage and highlights of games. Additionally, there is a growing trend of professional athletes and teams creating their own content through vlogs and social media, providing a deeper connection with fans. This trend is expected to continue upward, creating opportunities for media companies to monetize and engage with a wider audience. For industry stakeholders, this trend means a shift towards digital platforms and strategies, as well as a potential increase in partnerships and collaborations with athletes and teams for content creation. Overall, the surge in popularity and consumption of basketball media in Northern Africa points towards a promising and dynamic market in the coming years.

Local special circumstances: In Northern Africa, basketball has been gaining popularity and the media market has been thriving in recent years. This can be attributed to the regions growing interest in sports, particularly basketball, and the rise of digital media platforms. Additionally, the cultural emphasis on family and community has led to a strong sense of loyalty and support for local teams, resulting in a highly engaged audience. Furthermore, the lack of access to traditional media outlets has led to a surge in digital media consumption, creating new opportunities for brands to reach potential customers.

Underlying macroeconomic factors: The Basketball Media Market in Northern Africa is influenced by macroeconomic factors such as the regions overall economic growth, government policies, and investment in sports infrastructure. Countries with strong economic growth and a supportive regulatory environment are experiencing rapid market growth, as they attract more investments from both local and international media companies. Furthermore, the increasing popularity of basketball in the region and the rise of digital media consumption are also contributing to the growth of the market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.