Baseball - Turkey | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$8.61m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.96%, resulting in a projected market volume of US$9.03m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$2.96 in 2024.
In the Baseball market, the number of users is expected to amount to 3.2m users by 2029.
User penetration in the Baseball market will be at 3.4% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball market in Turkey is currently experiencing minimal growth, influenced by various factors such as the ongoing rise of digital media and merchandise in the overall Sports market. However, ticket sales for baseball games are still struggling due to limited fan interest and competition from other popular sports in the country. Despite these challenges, the potential for growth in the Baseball market in Turkey remains high, as more individuals become aware of the sport and its offerings.

Customer preferences: With the rise of social media use among younger generations in Turkey, there has been a noticeable increase in the popularity of baseball. This trend is driven by the desire to emulate American culture and lifestyle. As a result, there has been a growing demand for merchandise and apparel from Major League Baseball teams. Furthermore, the increasing participation of Turkish players in international baseball leagues has also contributed to the growth of the market. This shift towards an American sport reflects the countrys evolving cultural landscape and its embrace of Western influences.

Trends in the market: In Turkey, the Baseball Market within the Sports Market is witnessing a rise in fan engagement through social media and digital platforms. This trend is mainly driven by the younger generations preference for online platforms and their desire for instant gratification. As a result, sports teams and leagues are focusing on developing digital strategies to connect with fans and provide them with real-time updates and interactive content. This trend is significant because it not only increases fan loyalty and revenue opportunities, but it also allows for a broader reach and international expansion of the market. This trend is expected to continue to grow as technology advances and the demand for digital experiences increases. Industry stakeholders, including teams, leagues, and media companies, must adapt to these trends and invest in digital platforms to stay competitive in the market. Failure to do so could result in a loss of fan engagement and revenue opportunities.

Local special circumstances: In Turkey, the Baseball Market is heavily influenced by the countrys love for sports and its thriving sporting culture. With the governments continued investments in sports infrastructure and initiatives to promote sport at a grassroots level, the Baseball Market has great potential for growth. Furthermore, Turkeys strategic location at the crossroads of Europe and Asia makes it a prime destination for international sports events, which further boosts the market. Moreover, the countrys diverse population and its passion for baseball make it a key market for international baseball leagues and teams.

Underlying macroeconomic factors: The Baseball Market in Turkey is heavily influenced by macroeconomic factors such as the overall economic stability of the country, consumer spending power, and government policies. As a sport that requires significant investment in facilities, equipment, and player contracts, fluctuations in the economy can have a direct impact on the growth and profitability of the Baseball Market. Similarly, global economic trends and trade policies can affect the availability and cost of international players, potentially disrupting team dynamics and overall market performance. Furthermore, changes in fiscal policies, such as tax incentives and subsidies, can also impact the financial viability of operating a baseball team in Turkey. It is crucial for market stakeholders to closely monitor and adapt to these macroeconomic factors to ensure the sustainable growth of the Baseball Market in Turkey.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.