Sports

Revenue in the Sports market is projected to reach US$63.17m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.08%, resulting in a projected market volume of US$73.53m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$54.16 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in the Baltics has seen slow growth, impacted by various factors such as decreasing interest in traditional sports, the rise of e-sports, and limited investment in infrastructure. The minimal growth rate can also be attributed to the regions focus on soccer, basketball, and ice hockey, limiting the popularity of American football, baseball, and cricket.

Customer preferences: With the rising interest in health and wellness, consumers in the Baltics are gravitating towards digital platforms for fitness and nutrition guidance. From virtual personal training to tracking food intake through mobile apps, there is a growing demand for convenient and accessible solutions. This trend is also driven by the increasing health consciousness among younger demographics, who prioritize preventive measures and seek out innovative ways to maintain their physical well-being. Additionally, the COVID-19 pandemic has accelerated this shift towards online fitness and wellness resources, as individuals strive to stay active and healthy while adhering to social distancing guidelines.

Trends in the market: In the Baltics, the Sports Market industry is seeing a shift towards more digital and technology-based solutions. This includes the use of virtual coaching and training programs, online fitness classes, and the use of wearables to track performance and progress. As consumers become more health-conscious and technology-savvy, this trend is expected to continue to grow. This presents opportunities for industry stakeholders to innovate and differentiate their offerings, while also potentially reaching a wider audience and increasing revenue. However, it also brings the challenge of keeping up with rapidly evolving technologies and consumer preferences. As such, staying on top of these trends and adapting to them will be crucial for success in the Baltics Sports Market market.

Local special circumstances: In the Baltics, the Sports Market is heavily influenced by the countries love for sports and outdoor activities. The region boasts of vast and diverse landscapes, making it a mecca for various sports such as skiing, football, and basketball. Additionally, with the rise of global sporting events and the popularity of e-sports, the Baltics have seen an increase in sports investments and infrastructure developments. Furthermore, the regions favorable regulatory environment and government support for sporting events have also contributed to the growth of the Sports Market in the Baltics.

Underlying macroeconomic factors: The Sports Market market in the Baltics is impacted by various macroeconomic factors, including the state of the global economy, national economic stability, and fiscal policies. For instance, during periods of economic downturn, consumer spending on leisure activities such as sports may decrease, leading to a decline in the market. On the other hand, a growing economy and favorable fiscal policies can stimulate consumer confidence and increase disposable income, boosting the demand for sporting events and related products. Additionally, government investments in sports infrastructure and initiatives to promote physical activity can also have a significant impact on the growth of the market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.