Baseball - Baltics | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$802.70k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.36%, resulting in a projected market volume of US$946.80k by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$2.89 in 2024.
In the Baseball market, the number of users is expected to amount to 357.1k users by 2029.
User penetration in the Baseball market will be at 4.8% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports Market in Baltics is seeing slight growth in the Baseball sector, influenced by digital technologies and increasing health awareness. The availability of online services adds convenience to fans, but slow growth may be due to limited media coverage, expensive merchandise, and high ticket prices.

Customer preferences: With the rise of technology and social media, the Baltics and Baseball Market within the Sports Market have seen a growing trend towards virtual fan engagement. As physical attendance at games may become less appealing due to cultural preferences for personal space, virtual experiences have gained popularity. This includes live streaming of games, interactive fan engagement through social media, and virtual reality experiences that allow fans to feel like they are a part of the action. This shift in consumer preferences highlights the importance of adapting to evolving lifestyles and utilizing technology to cater to the desires of sports fans in the Baltics.

Trends in the market: In the Baltics, the Baseball Market is experiencing an increase in the popularity of online streaming services for live game coverage. In addition, there is a rising trend of virtual reality technology being used to enhance the fan experience by providing immersive views of the game. These innovations have significant implications for industry stakeholders as they cater to the demands of younger, tech-savvy fans while also expanding the reach of the sport to a global audience. This trend is expected to continue, with potential for further advancements in technology to enhance the relationship between fans and the Baseball Market.

Local special circumstances: In the Baltics, the Baseball Market is gaining traction due to the regions long history and passion for the sport. The countries proximity to major European leagues also provides opportunities for cross-cultural exchange and player development. Additionally, the popularity of e-sports and gaming in the region has sparked interest in baseball video games, creating a novel market segment. In terms of regulations, the history of Soviet influence has led to a unique blend of European and American influences in the sport, resulting in a distinct style of play and potential for attracting international audiences.

Underlying macroeconomic factors: In the Baltics and Baseball Market, macroeconomic factors such as the overall economic health of the countries and their fiscal policies impact the growth of the market. The stability of the global economy also plays a crucial role, as it affects consumer spending power and investor confidence. Furthermore, government initiatives and investments in sports infrastructure, training programs, and promotional campaigns can drive the growth of the Baseball Market. Additionally, the growing popularity of baseball as a spectator sport and the rising disposable income of consumers in the region are also contributing to the markets growth.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.