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Soccer Ticket Sales - Baltics

Baltics

Revenue in the Soccer Ticket Sales market is projected to reach US$10.74m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.03%, resulting in a projected market volume of US$12.47m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$1,375.00m in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$32.03 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 358.4k users by 2029.
User penetration in the Soccer Ticket Sales market will be at 5.8% in 2024.

Market

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Analyst Opinion

The Soccer Ticket Sales Market in the Sports Market in Baltics is experiencing minimal growth, impacted by factors like low market demand and lack of global events. Despite this, the market remains steady thanks to its enthusiastic local fan base and growing opportunities in online sales.

Customer preferences: As technology continues to advance, the soccer ticket sales market in the Baltics is seeing a shift towards digital channels. With the increasing use of smartphones and online platforms, consumers are now opting for digital ticket purchases instead of traditional methods. This can be attributed to a growing trend of convenience and efficiency, as well as a preference for contactless transactions in light of the COVID-19 pandemic. Additionally, the younger generation, which is a major target audience for soccer events, is more inclined towards digital platforms for their purchasing needs. This trend is expected to continue and potentially expand over the coming years.

Trends in the market: In the Baltics, the Soccer Ticket Sales Market is seeing a surge in online sales, as more fans prefer the convenience of purchasing tickets from their smartphones. In addition, there has been a growing trend of bundling tickets with merchandise or additional events, increasing revenue for the industry. This trend is expected to continue as the market becomes increasingly digitalized, providing opportunities for stakeholders to reach a wider audience and increase profits. Moreover, this shift towards online sales could also lead to more data collection, allowing for more personalized marketing efforts and potentially increasing customer satisfaction.

Local special circumstances: In the Baltic region, the Soccer Ticket Sales Market is heavily influenced by the growing popularity of online ticket purchasing platforms in Estonia and Latvia. This is driven by the high internet penetration rates in these countries, as well as their tech-savvy populations. In Lithuania, the market is shaped by the strong passion for soccer among the youth and the governments investments in sports infrastructure. Additionally, regulations that prioritize local fans and limit ticket reselling have also impacted the dynamics of the market.

Underlying macroeconomic factors: The Soccer Ticket Sales Market of the Soccer Market within the Sports Market is heavily impacted by macroeconomic factors, such as the overall economic health of a country, exchange rates, and government fiscal policies. A thriving economy usually translates to increased consumer spending, which can positively impact ticket sales in the Sports market. Conversely, an economic downturn or recession may cause consumers to have less disposable income, leading to a decrease in ticket sales. Additionally, political stability, consumer confidence, and inflation rates can also affect the demand for soccer tickets in the market. Changes in these macroeconomic factors can significantly impact the overall performance of the Soccer Ticket Sales Market in the Baltics.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.