Soccer Media - Baltics

Baltics

Highlights

Revenue in the Soccer Media market is projected to reach US$40.59m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.50%, resulting in a projected market volume of US$48.19m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$64.88 in 2024.
In the Soccer Media market, the number of users is expected to amount to 673.6k users by 2029.
User penetration in the Soccer Media market will be at 10.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in the Baltics is seeing minimal growth due to factors such as low consumer interest, lack of digital infrastructure, and competition from traditional media. Despite this, the market is slowly growing as more digital technologies are being adopted and consumer health awareness increases.

Customer preferences: As technology continues to enhance its role in our daily lives, the Digital Media Market within the Soccer Market is seeing a rise in online streaming services and platforms. With the convenience and flexibility it offers, consumers are shifting towards digital platforms to watch live soccer matches, replays, and highlights. This trend is particularly evident in the Baltics, where there is a high demand for soccer content, and in younger demographics who are more accustomed to consuming media digitally. As a result, traditional television networks are facing pressure to adapt and provide online streaming options, highlighting the growing preference for online media consumption.

Trends in the market: In the Baltics, the Soccer Media Market is experiencing a surge in online streaming services for live soccer matches, with a focus on mobile compatibility and personalized viewing experiences. Additionally, there is a growing trend of social media integration and fan engagement through virtual fan events and online communities. These trends pave the way for greater global reach and potential for increased revenue through digital advertising. However, there is also a need for strategic partnerships and investments in technology to keep up with the growing demand for online soccer content.

Local special circumstances: In the Baltics, the Soccer Media Market is heavily influenced by the regions strong passion for soccer and its close proximity to other European countries with highly developed soccer markets. This has led to a high demand for digital and online soccer content, with streaming services and social media platforms being popular among fans. Additionally, government regulations promoting the development of sports infrastructure have also contributed to the growth of the Soccer Media Market in the area.

Underlying macroeconomic factors: The Soccer Media Market of the Soccer Market within the Sports Market is strongly affected by macroeconomic factors such as technological advancements, regulatory support, and government investment in digital media infrastructure. Countries with a supportive regulatory environment and a strong focus on investment in media technologies are experiencing rapid growth in the market, while those with regulatory challenges and limited funding for media are falling behind. Moreover, the global trend towards digitalization and the increasing prevalence of online and mobile media consumption are driving the demand for innovative and interactive soccer media solutions.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.