Baseball Media - Baltics

Baltics

Highlights

Revenue in the Baseball Media market is projected to reach US$536.70k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.13%, resulting in a projected market volume of US$657.20k by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 355.2k users by 2029.
User penetration in the Baseball Media market will be at 4.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media Market in the Baltics is seeing minimal growth due to factors such as low demand for media services, limited access to technology, and lack of interest in baseball. These factors have a significant impact on the growth rate in the market.

Customer preferences: With the rise of social media and digital platforms, consumers are increasingly turning towards online sources for sports news and analysis. This trend has also extended to the Baseball Media Market, with a growing demand for online streaming services and in-depth coverage of games and players. Additionally, the younger demographic is driving the integration of social media and baseball, with teams and players utilizing these platforms to engage with fans and promote the sport. This shift towards digital consumption is also influenced by the convenience and accessibility of online content, catering to busy lifestyles and cultural expectations for immediacy.

Trends in the market: In the Baltics, there is a growing trend of live streaming baseball games, as well as increasing demand for on-demand video content. This shift towards digital media consumption is driven by the younger, tech-savvy population who are more likely to watch their favorite sports on their mobile devices. Furthermore, there is a rise in personalized and interactive viewing experiences, with fans wanting more behind-the-scenes content and access to players. This trend is expected to continue, with the potential for further growth in online subscription and advertising revenue for media outlets and sports organizations. However, traditional broadcasters may face challenges in adapting to this shift, and there is a need for improved internet infrastructure to facilitate the smooth delivery of digital content.

Local special circumstances: The Baseball Media Market in the Baltics, specifically in Lithuania, is uniquely influenced by the countrys strong passion for basketball, the national sport. As a result, baseball has struggled to gain a foothold in the market and has limited media coverage and popularity compared to basketball. This is further compounded by the small population of Lithuania and the focus of media companies on promoting traditional Lithuanian sports. The regulatory environment also poses challenges for the growth of baseball media, as there is no specific legislation or funding for the sport. These factors limit the development of the Baseball Market within the Sports Market in the Baltics, making it a niche market with a limited audience.

Underlying macroeconomic factors: The growth of the Baseball Media Market is also influenced by macroeconomic factors such as media consumption trends, digitalization efforts, and investment in sports infrastructure. Countries with a strong media landscape and favorable economic policies are experiencing faster market growth compared to regions with limited access to media and economic challenges. Additionally, the increasing popularity of baseball and the growing digitalization of the sports industry worldwide are driving the demand for innovative and engaging media content to enhance the fan experience and increase revenue opportunities.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.