American Football Merchandise - Baltics

Baltics

Highlights

Revenue in the American Football Merchandise market is projected to reach US$152.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.80%, resulting in a projected market volume of US$192.20k by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$8.64 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 22.1k users by 2029.
User penetration in the American Football Merchandise market will be at 0.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football merchandise market in Baltics is experiencing a minimal growth rate, impacted by factors such as fluctuating consumer interest and limited marketing efforts. Nevertheless, the increasing popularity of American Football in the region offers potential for future growth.

Customer preferences: The American Football merchandise market is experiencing a shift in consumer preferences towards more sustainable and ethically-made products. As consumers become more environmentally conscious, they are seeking out brands that align with their values. This trend is also seen in a demand for vintage and retro merchandise, as consumers embrace a slow fashion approach. Additionally, the rise of social media influencers has played a significant role in driving consumer preferences and promoting sustainable and ethical options within the American Football market.

Trends in the market: In the Baltics, the American Football Merchandise Market is showing a growth in e-commerce platforms, with more consumers turning to online channels for their sports merchandise purchases. In the American Football Market, there is a growing trend of athleisure clothing, with fans seeking comfortable and stylish apparel to support their favorite teams. This trend is significant as it allows for a wider reach for merchandise sales and caters to the modern consumers demand for fashion-forward athletic wear. For industry stakeholders, this trend presents an opportunity to tap into the market potential of e-commerce and innovate with new product offerings that cater to the fashion needs of American Football fans.

Local special circumstances: In Baltic countries, the American Football Merchandise Market has been influenced by the countries strong ties with the United States and the increasing popularity of American football among young people. Due to the small size of the market, local entrepreneurs have focused on niche segments, such as vintage and limited edition merchandise. In the United States, the market is driven by the strong fan culture and the high demand for licensed merchandise from major leagues and teams. However, in the Baltics, the market is more fragmented and caters to a smaller, but growing, fan base. This has led to a focus on more unique and locally-made products, such as handcrafted accessories and gear that showcase the local culture and heritage. Additionally, the recent influx of American football players and coaches in the region has also contributed to the growth of the market, as they bring their American football traditions and preferences with them. These factors have created a distinct and evolving American Football Merchandise Market in the Baltics, setting it apart from other markets in the world.

Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is significantly impacted by macroeconomic factors such as consumer spending, global economic growth, and disposable income levels. In countries with strong economic growth and high levels of disposable income, there is a greater demand for sports merchandise, including American football products. Additionally, fiscal policies such as tax rates and trade agreements can also greatly influence the market, as they affect the cost and availability of imported goods. The overall health of the national economy, including inflation rates and unemployment, can also impact consumer confidence and purchasing power in the American Football Merchandise Market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.