American Football - Turkey | Statista Market Forecast

Revenue in the American Football market is projected to reach US$5.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.69%, resulting in a projected market volume of US$6.20m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$7.85 in 2024.
In the American Football market, the number of users is expected to amount to 755.5k users by 2029.
User penetration in the American Football market will be at 0.8% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in Turkey has seen minor growth due to factors such as increasing popularity of digital platforms for media coverage and online merchandise sales, as well as rising awareness about the sport. However, limitations on in-person attendance and limited access to merchandise stores have impacted the overall growth rate.

Customer preferences: As the popularity of American football continues to soar in Turkey, there has been a noticeable increase in the demand for sports apparel and merchandise, especially among younger generations. This trend is fueled by the rise of social media and influencer culture, with fans looking to showcase their support for their favorite teams and players. Additionally, there has been a growing interest in fitness and wellness among American football enthusiasts, leading to an uptick in subscriptions to online fitness programs and apps offering customized training plans tailored for the sport.

Trends in the market: In Turkey, the American Football market is experiencing a surge in popularity, with more young people becoming interested in the sport and joining local leagues and teams. This trend is expected to continue in the coming years, as the Turkish government has made efforts to promote American Football and build infrastructure to support its growth. In the United States, there is a growing trend of using data and analytics in player evaluation and game strategy, with teams investing in advanced technology to gain a competitive edge. This trend is also catching on in Turkey, with teams adopting data-driven approaches and investing in analytics software. This trend is significant as it showcases the increasing influence of technology in the American Football market and has implications for industry stakeholders such as coaches, players, and team owners who must adapt to this trend or risk falling behind. Additionally, it highlights the potential for collaboration and knowledge-sharing between the American Football markets in the US and Turkey, as both countries continue to innovate and find new ways to grow the sport.

Local special circumstances: In Turkey, American Football has a relatively small market compared to traditional sports like soccer and basketball. This is due to the countrys strong cultural connection to these sports. However, there is a growing interest in the sport, especially among younger generations, driven by the increasing popularity of American pop culture. Additionally, Turkeys unique geographical location, situated between Europe and Asia, presents an opportunity for American Football to attract a diverse fan base with varying interests and preferences. On the other hand, in the US, American Football has a longstanding history and is deeply embedded in American culture. It is a heavily regulated market, with strict rules and regulations set by organizations like the National Football League (NFL). These regulations not only govern the sport but also influence the marketing strategies and product offerings of companies within the industry.

Underlying macroeconomic factors: The American Football Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer disposable income, consumer confidence, and government policies promoting sports and recreation. Countries with strong economic growth and higher levels of consumer spending, as well as favorable government policies promoting sports at the national level, are likely to see higher demand for American football products and services. In addition, global economic trends such as increasing popularity and globalization of American football can also have a significant impact on the growth of the market. Furthermore, the availability of funding and investment in infrastructure for American football leagues and facilities can also contribute to the growth of the market in a given country.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.