American Football - Taiwan | Statista Market Forecast

Revenue in the American Football market is projected to reach US$3.87m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.28%, resulting in a projected market volume of US$4.33m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$9.62 in 2024.
In the American Football market, the number of users is expected to amount to 413.7k users by 2029.
User penetration in the American Football market will be at 1.7% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in Taiwan has seen limited growth due to a variety of factors, including a lack of awareness and limited media coverage. However, the gradual increase in health consciousness and the convenience of online services have the potential to drive growth in related sub-markets such as American Football Media, Merchandise, and Ticket Sales.

Customer preferences: As the popularity of American football grows in Taiwan, there has been a notable shift in consumer preferences towards more technologically advanced and immersive experiences. This has resulted in partnerships between American football teams and virtual reality companies to offer fans a highly realistic game viewing experience. Additionally, with the rise of social media and online platforms, there has been an increase in fan engagement through live streaming, interactive polls, and online forums. This trend is fueled by a desire for more personalized and interactive forms of entertainment.

Trends in the market: In Taiwan, the American Football market is seeing a growth in interest and participation, with the launch of the Taiwan American Football League in 2019. This trend is attributed to the increasing popularity and globalization of American football, as well as the Taiwanese governments efforts to promote and develop the sport. In the United States, there is a rising trend of using virtual and augmented reality technology to enhance the fan experience. This trend has the potential to attract a younger and more tech-savvy audience, as well as increase revenue for teams through ticket sales and sponsorships. Additionally, the use of advanced analytics is becoming a prominent trend in American football, as teams seek to gain a competitive advantage through data-driven decision making. This has implications for industry stakeholders such as coaches, players, and team owners, who must adapt to these developments to stay relevant in the market.

Local special circumstances: In Taiwan, the American Football market is relatively new and is still in the process of gaining popularity. This can be attributed to the countrys strong focus on traditional sports such as baseball and basketball. However, with the growing influence of Western culture and the increasing support from the government in terms of funding and promotion, the American Football market is showing promising growth. Moreover, Taiwans strong economy and high disposable income are driving demand for high-end sports equipment, creating opportunities for foreign companies to enter the market and compete with domestic brands. Additionally, the countrys small geographical size makes it easier for events and games to be held, creating a strong community of fans and boosting the growth of the market.

Underlying macroeconomic factors: The American Football Market in Taiwan is greatly influenced by macroeconomic factors such as consumer spending patterns, government regulations, and the overall health of the economy. With the rising popularity of American football in Taiwan, there has been an increase in consumer spending on sports-related activities and products, contributing to the growth of the market. Additionally, favorable government policies and investments in sports infrastructure have created a conducive environment for the development of this market. However, economic challenges such as inflation and unemployment can affect consumer spending and potentially impact the growth of the American Football Market. Moreover, the overall economic health of Taiwan, along with global economic trends, can also influence market growth, as a strong economy can boost consumer confidence and increase demand for sports-related activities.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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