American Football Merchandise - Northern Africa

Northern Africa

Highlights

Revenue in the American Football Merchandise market is projected to reach US$2.02m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.10%, resulting in a projected market volume of US$2.59m by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$8.09 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 322.2k users by 2029.
User penetration in the American Football Merchandise market will be at 0.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Merchandise Market within the Northern African Sports Market has experienced minimal growth, influenced by factors such as low consumer awareness and limited reach of online services. This has resulted in slow growth despite the popularity of American football in the region.

Customer preferences: As the popularity of American football continues to grow in Northern Africa, there has been an increase in demand for authentic American football merchandise. This trend is largely driven by the younger demographic who have grown up watching the sport and have a strong affinity towards its culture and lifestyle. Additionally, there has been a shift towards sustainable and ethically-made merchandise in response to growing environmental concerns, with consumers preferring to support brands that align with their values. This has led to the emergence of eco-friendly and socially responsible options in the American football merchandise market.

Trends in the market: In Northern Africa, there is a rising interest in American football, leading to a growing demand for American football merchandise. The trend is fueled by the increasing popularity of the sport and the influence of American culture. In the American Football Market of the greater Sports Market, there is a surge in online sales of merchandise, with e-commerce platforms offering a wider range of products and faster delivery options. This trend is significant for suppliers and retailers, as they can tap into a larger market and cater to the growing demand. However, as the market becomes more saturated, companies will need to innovate and offer unique and high-quality merchandise to stay competitive. This could lead to collaborations with players and teams to create exclusive products, providing an opportunity for growth and differentiation.

Local special circumstances: In Northern Africa, the American Football Merchandise Market is heavily influenced by cultural traditions and trends. Football is a popular sport in the region and there is a strong demand for merchandise related to local and international teams. Due to the limited availability of official merchandise, there is a thriving market for counterfeit products. In contrast, the American Football Market in the United States is driven by a strong fan culture and a well-established tradition of purchasing authentic team merchandise. These cultural factors greatly impact the dynamics of the American Football Merchandise Market in Northern Africa and set it apart from other markets around the world. Additionally, the lack of regulatory oversight in the region allows for a more fluid market with a variety of vendors selling American football merchandise at competitive prices.

Underlying macroeconomic factors: The American Football Merchandise Market in the Sports Market is influenced by macroeconomic factors such as consumer spending, economic stability, and government policies. Countries with a strong sports culture and robust consumer spending on sports merchandise, such as the United States and Canada, have a thriving American Football Merchandise Market. Additionally, countries with government policies that support the development of the sports industry also contribute to the growth of the market, as they provide funding and infrastructure for the sport. Moreover, economic stability, favorable exchange rates, and low inflation rates positively impact the purchasing power of consumers, leading to increased demand for American football merchandise.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.