American Football Media - Northern Africa

Northern Africa

Highlights

Revenue in the American Football Media market is projected to reach US$4.49m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.18%, resulting in a projected market volume of US$4.53m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.79 in 2024.
In the American Football Media market, the number of users is expected to amount to 1.0m users by 2029.
User penetration in the American Football Media market will be at 0.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football media market is slowly growing in Northern Africa, influenced by factors such as low popularity of the sport, limited access to digital platforms, and cultural preference for traditional media. With a negligible growth rate, efforts are being made to increase awareness and improve accessibility to boost the markets potential.

Customer preferences: As American Football continues to gain popularity in Northern Africa, there has been a significant increase in demand for media coverage of its matches. With the rise of digital and social media platforms, there has been a noticeable shift in consumer preferences towards accessing live streams and highlights of games online. This trend is further propelled by the younger populations growing interest in American Football and their reliance on digital content for entertainment. As a result, there has been a noticeable increase in partnerships between media companies and sports leagues to cater to this demand for easily accessible and engaging digital content.

Trends in the market: In the Northern African region, there is a significant rise in popularity of American football, with increasing investments in leagues and team development. In the American football media market, live streaming and social media engagement are on the rise, providing fans in Northern Africa with easier access to games and news updates. Additionally, there is a growing trend of partnerships between American football leagues and local media channels, showcasing the potential for further growth in the market. This trend has potential implications for industry stakeholders, as it presents opportunities for expanding the American football fan base and generating new revenue streams through advertising and sponsorship deals. As the popularity of American football continues to grow in Northern Africa, the trajectory of these trends is likely to result in a more competitive and lucrative American football media market in the region.

Local special circumstances: In Northern Africa, the American Football Media Market is relatively small due to the limited popularity of the sport in the region compared to other countries. However, with the increasing global reach of the sport and the growing interest of the younger generation, there is potential for growth in the media market. In the United States, American football is a staple sport with a large fanbase, leading to a highly competitive media market. This is further fueled by the rise of online streaming services and digital platforms as a primary source of sports consumption, leading to a constantly evolving and fast-paced market. Government regulations and cultural preferences also play a significant role in shaping the market dynamics in both regions.

Underlying macroeconomic factors: The American Football Media Market within the Sports Market is greatly influenced by macroeconomic factors such as consumer spending, technological advancements, and media policies. In Northern Africa, the market is challenged by a lack of infrastructure for media distribution and limited funding for sports organizations. Meanwhile, in the United States, the market is thriving due to high levels of consumer spending and investment in digital media. However, with the rise of streaming services and cord-cutting, the market is also facing challenges as traditional television viewership declines. Additionally, with the current global economic slowdown, overall consumer spending on sports and media may be impacted, especially in countries with weaker economies. As such, the performance of the American Football Media Market will be greatly impacted by these macroeconomic factors in both regions.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.