Metaverse Virtual Assets - EU-27 | Statista Market Forecast

The projected value of the Metaverse Virtual Assets market in 2024 is estimated to reach US$522.7m.
It is anticipated to exhibit a compound annual growth rate (CAGR 2024-2030) of 18.42%.
As a result, the market volume is projected to reach US$1.4bn by 2030.
In 2024, United States is expected to generate the highest market volume of US$1.1bn.
Looking at the number of users in the Metaverse Virtual Assets market, it is anticipated to reach 5.5m users by 2030.
The user penetration rate is expected to be 1.2% in 2024 and is projected to increase to 1.3% by 2030.
Furthermore, the average value per user (ARPU) is estimated to be US$100.5.
These figures provide insights into the potential growth and value of the Metaverse Virtual Assets market in the EU-27 region.
In the EU-27, Germany leads the way in the Metaverse virtual assets market with a thriving ecosystem of virtual real estate and NFTs.

Definition:

The Virtual Assets market refers to the buying, selling, and trading of digital assets within virtual worlds and metaverse platforms. These assets range widely and include virtual currency and virtual collectibles.

Structure:

The Virtual Assets market includes Cryptocurrencies and NFTs. Cryptocurrencies refer to digital or virtual currencies that use cryptography for security, are decentralized, and operate independently from a central bank. They can be used as a medium of exchange within virtual worlds and metaverse platforms, which enable users to buy and sell virtual assets and make transactions without the need for a traditional financial intermediary. NFTs, or non-fungible tokens, are a type of digital asset that represents ownership of a unique item, such as a virtual collectible, virtual artwork, or virtual real estate property. Unlike cryptocurrencies, NFTs cannot be replaced by an identical copy, and their ownership is verified on a blockchain ledger. NFTs can be used to represent ownership of virtual assets within virtual worlds and metaverse platforms, and they can be bought, sold, and traded just like physical assets.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes show transaction values generated thorugh the metaverse using virtual assets. Market numbers for Virtual Assets are also featured in the Digital Media insights. Most used cryptocurrencies and NFTs in the market include Ethereum, Bitcoin, and Enjin Coin. For more information on the data displayed, use the info button right next to the boxes.

Cryptocurrencies used to buy goods in the metaverse, such as Ethereum
Non-fungible tokens bought in and for the metaverse, such as on OpenSea

Non-related metaverse transactions with cryptocurrencies, such as buying physical good with Bitcoin
Non-related metaverse transactions of Non-fungible tokens, such as buying digital art or collectibles

The Metaverse Virtual Assets market in EU-27 is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in the EU-27 are increasingly drawn to the Metaverse Virtual Assets market due to its potential for immersive and interactive experiences. The ability to explore virtual worlds, interact with other users, and own virtual assets has become appealing to a wide range of individuals, from gamers to investors. Additionally, the pandemic has accelerated the adoption of virtual platforms as people seek alternative ways to connect and engage with others.

Trends in the market: One notable trend in the EU-27 Metaverse Virtual Assets market is the rise of non-fungible tokens (NFTs). NFTs are unique digital assets that can represent ownership of virtual items, artwork, or other digital content. The EU-27 has seen a surge in NFT sales, with artists, creators, and collectors embracing this new form of digital ownership. This trend has created opportunities for artists to monetize their work and for investors to speculate on the potential value of virtual assets. Another trend in the market is the integration of blockchain technology. Blockchain provides a secure and transparent way to verify ownership and transactions within the Metaverse Virtual Assets market. This technology has gained traction in the EU-27, as it addresses concerns around fraud and counterfeit virtual assets. The use of blockchain also enables interoperability between different virtual platforms, allowing users to transfer their virtual assets seamlessly.

Local special circumstances: The EU-27 region has a diverse market landscape, with each country having its own unique set of circumstances. Some countries within the EU-27, such as Germany and France, have a strong gaming culture and a large population of tech-savvy individuals. These countries have witnessed a higher adoption rate of Metaverse Virtual Assets, driven by the existing interest in gaming and digital technologies. Furthermore, the EU-27 has a robust regulatory framework that can impact the development of the Metaverse Virtual Assets market. The European Union has been proactive in addressing concerns related to consumer protection, data privacy, and money laundering. As a result, virtual asset service providers in the EU-27 are subject to strict regulations, which can both foster trust and hinder innovation in the market.

Underlying macroeconomic factors: The growth of the Metaverse Virtual Assets market in the EU-27 is also influenced by underlying macroeconomic factors. The region has a strong digital infrastructure, including high internet penetration rates and advanced technology adoption. This infrastructure provides a solid foundation for the development and expansion of the Metaverse Virtual Assets market. Additionally, the EU-27 has a large and diverse population, which presents a significant market opportunity for virtual asset providers. The region's economic stability and disposable income levels also contribute to the growth of the market, as individuals are more willing to invest in virtual assets and participate in virtual economies. In conclusion, the Metaverse Virtual Assets market in the EU-27 is experiencing rapid growth and development due to changing customer preferences, emerging trends such as NFTs and blockchain integration, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected to attract more participants and generate new opportunities for both creators and investors.

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.