Metaverse Digital Media - EU-27 | Statista Market Forecast

The projected value in the Metaverse Digital Media market is expected to reach US$98.1m in 2024.
It is projected to show an annual growth rate (CAGR 2024-2030) of 14.90%, resulting in a projected market volume of US$225.9m by 2030.
In the EU-27, the projected market volume is expected to be US$197.1m in 2024.
The United States generates the most value in the Metaverse Digital Media market.
In terms of the number of users, it is expected to amount to 943.3k users by 2030.
The user penetration rate is projected to be 0.1% in 2024 and is expected to reach 0.2% by 2030.
The average value per user (ARPU) is expected to be US$160.7.
In the EU-27, the Metaverse Digital Media market is experiencing a surge in virtual gaming platforms, with Germany leading the way in terms of user adoption and investment.

Definition:

The Digital Media market refers to the use of digital technology to create, distribute, and consume content within virtual reality environments. This can include video, audio, text, images, and interactive experiences that are accessible through a wide range of devices, including VR headsets, smartphones, and computers.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending. Data on the digital media market can also be found in the Digital Market Insights. For more information on the data displayed, use the info button right next to the boxes.

Virtual escape rooms, such as Escape the Lost Pyramid
Virtual sport events, such as The Metaverse Open
Virtual amusement parks, such as The Sandbox's LAND
Technology used to enhance virtual experience, adding sounds and graphics to games and worlds

Games considered as metaverse, such as Fornite
Digital music streaming or video streaming, such as Spotify or Netflix

The Metaverse Digital Media market in EU-27 is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Metaverse Digital Media market are shifting towards immersive and interactive experiences.

Consumers are increasingly seeking virtual reality (VR) and augmented reality (AR) content that allows them to engage with digital media in a more immersive way. This preference for immersive experiences is driving the demand for Metaverse Digital Media products and services in EU-27. Trends in the market indicate a growing adoption of Metaverse Digital Media technologies across various industries.

Companies in sectors such as gaming, entertainment, advertising, and e-commerce are leveraging the power of the metaverse to create unique and engaging experiences for their customers. This trend is driving the growth of the Metaverse Digital Media market in EU-27 as more businesses invest in metaverse technologies to stay competitive and meet the evolving needs of their customers. Local special circumstances in EU-27 are also contributing to the development of the Metaverse Digital Media market.

The region has a strong tech-savvy population and a thriving digital ecosystem, which provides a conducive environment for the growth of metaverse technologies. Additionally, EU-27 has a large and diverse consumer base, which presents ample opportunities for companies to cater to different customer preferences and market segments within the metaverse. Underlying macroeconomic factors further support the growth of the Metaverse Digital Media market in EU-27.

The region has a stable and growing economy, which provides businesses with the financial resources to invest in metaverse technologies. Additionally, EU-27 has favorable government policies and regulations that encourage innovation and the adoption of emerging technologies, including the metaverse. These factors create a favorable business environment and drive the growth of the Metaverse Digital Media market in the region.

In conclusion, the Metaverse Digital Media market in EU-27 is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards immersive experiences, the adoption of metaverse technologies across industries, the tech-savvy population, the diverse consumer base, the stable economy, and the favorable government policies all contribute to the growth and development of the market in EU-27.

Data coverage:

Figures are based on in-app spending, consumer spending.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.