Metaverse eCommerce - EU-27

  • EU-27
  • The Metaverse eCommerce market is projected to reach a value of US$3.6bn in 2024.
  • This market is expected to show an annual growth rate of 39.90% (CAGR 2024-2030), resulting in a projected market volume of US$26.9bn by 2030.
  • Among all countries in the EU-27, China is expected to generate the most value with a projected market volume of US$10.2bn in 2024.
  • In terms of user numbers, the Metaverse eCommerce market is expected to have 85.5m users users by 2030.
  • The user penetration rate is projected to be 6.7% in 2024 and is expected to reach 20.2% by 2030.
  • The average value per user (ARPU) is expected to amount to US$126.5.
  • In Germany, the Metaverse eCommerce market is experiencing rapid growth, driven by the country's strong digital infrastructure and tech-savvy population.
 
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Analyst Opinion

The Metaverse eCommerce market in EU-27 is experiencing significant growth and development, driven by changing customer preferences and the increasing adoption of digital technologies. Customer preferences in the Metaverse eCommerce market are shifting towards online shopping and virtual experiences.

Consumers are increasingly looking for convenience and personalized experiences, which the Metaverse can offer. They are also drawn to the immersive and interactive nature of the Metaverse, where they can explore virtual worlds, interact with other users, and engage in virtual commerce. This shift in customer preferences is driving the demand for Metaverse eCommerce platforms and services.

Trends in the Metaverse eCommerce market in EU-27 are indicative of a growing market. Companies are investing in the development of Metaverse platforms and technologies to meet the increasing demand. These platforms provide a virtual environment where users can engage in eCommerce activities, such as buying and selling virtual goods, attending virtual events, and participating in virtual communities.

The market is also witnessing the emergence of new business models, such as virtual real estate and virtual fashion, which cater to the unique needs and preferences of Metaverse users. Local special circumstances in EU-27 are influencing the development of the Metaverse eCommerce market. The region has a strong digital infrastructure and a high level of internet penetration, which provides a conducive environment for Metaverse eCommerce.

EU-27 also has a large and diverse consumer base, which presents significant opportunities for companies operating in the Metaverse eCommerce market. Additionally, EU-27 has a favorable regulatory environment that supports innovation and entrepreneurship, further encouraging the growth of the Metaverse eCommerce market. Underlying macroeconomic factors are also contributing to the development of the Metaverse eCommerce market in EU-27.

The region has a strong and stable economy, which provides a solid foundation for business growth. The increasing digitalization of the economy and the rise of remote work and online education are driving the demand for Metaverse platforms and services. Additionally, the COVID-19 pandemic has accelerated the adoption of digital technologies and online shopping, further fueling the growth of the Metaverse eCommerce market.

In conclusion, the Metaverse eCommerce market in EU-27 is experiencing rapid growth and development, driven by changing customer preferences, the emergence of new business models, local special circumstances, and underlying macroeconomic factors. Companies operating in this market have significant opportunities to capitalize on the growing demand for Metaverse platforms and services.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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