Metaverse eCommerce - CIS | Statista Market Forecast

The Metaverse eCommerce market is projected to reach a value of US$316.7m in 2024.
This market segment is expected to show a steady annual growth rate (CAGR 2024-2030) of 48.21%, resulting in a projected market volume of US$3.4bn by 2030.
China is the leading country in this market segment, generating the most value with a projected market volume of US$10.2bn in 2024.
In terms of user base, the Metaverse eCommerce market is expected to have a total of 23.7m users users by 2030.
The user penetration rate is predicted to be 4.5% in 2024 and is expected to increase to 16.7% by 2030.
The average value per user (ARPU) is projected to amount to US$49.2.
It is worth mentioning that these projections and data are specific to the CIS country.
In the CIS region, the Metaverse eCommerce market is experiencing a surge in virtual shopping experiences, with major retailers developing immersive platforms to engage consumers.

Definition:

The eCommerce market refers to the buying and selling of goods and services within virtual reality environments, such as virtual worlds, social VR platforms, and other immersive digital spaces. These can include virtual storefronts, digital marketplaces, and other online shopping experiences that allow users to purchase real-world products or virtual items using virtual currencies and/or real-world money. Metaverse eCommerce can also include virtual shopping experiences, where users can explore and interact with virtual stores, try on virtual clothing and accessories, and make purchases through virtual cash or real-world money.

Structure:

The eCommerce market also covers the markets Beauty, Health, Personal & Household Care, Toys, Hobbys, DIY & Media, Furniture, Electronics, Fashion, and Food & Beverages. All of them refer to the specific goods that can be bought in the metaverse.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on items, products, and hardware such as headsets and glasses. Market numbers for eCommerce are also featured in the Digital Market Insights. Key players in the market include companies, such as IKEA, Virtual Realms, and Holition. For more information on the data displayed, use the info button right next to the boxes.

Marketplaces in the metaverse, such as Decentraland's Marketplace
Items bought for avatars used in the metaverse, such as Costumes or Skins
Fashion for avatars, such as Gucci stores
Electronics, such as AR and VR hardware

Physical items used for the metaverse, such as Oculus Quest
Purchase of games that are considered metaverse, such as Roblox or Sandbox

The Metaverse eCommerce market in CIS is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the CIS region are shifting towards online shopping and immersive experiences.

Consumers are increasingly looking for convenience and personalized experiences, which the Metaverse eCommerce market can provide. The ability to shop from the comfort of their homes, explore virtual stores, and interact with virtual products is appealing to customers in the CIS region. Additionally, the younger generation, which represents a significant portion of the population, is more tech-savvy and open to exploring new digital experiences.

Trends in the market indicate a growing interest in Metaverse eCommerce platforms in the CIS region. Companies are investing in the development of virtual marketplaces and digital storefronts to cater to the changing consumer preferences. These platforms offer a wide range of products and services, from virtual fashion items to virtual real estate, allowing customers to customize their avatars and create unique identities within the Metaverse.

The integration of social features and virtual events further enhances the immersive experience and encourages customer engagement. Local special circumstances in the CIS region contribute to the development of the Metaverse eCommerce market. The region has a large population with increasing internet penetration, providing a vast customer base for online platforms.

Additionally, the CIS region has a strong gaming culture, with a significant number of gamers who are already familiar with virtual environments. This familiarity with virtual worlds makes it easier for consumers to adapt to the Metaverse eCommerce concept and embrace the new shopping experience. Underlying macroeconomic factors also play a role in the growth of the Metaverse eCommerce market in the CIS region.

The region has witnessed rapid digital transformation in recent years, with governments and businesses investing in infrastructure and technology. This has created a favorable environment for the development of Metaverse eCommerce platforms. Furthermore, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers turned to digital channels to meet their needs during lockdowns and restrictions.

This increased adoption of online shopping has paved the way for the Metaverse eCommerce market to thrive. Overall, the Metaverse eCommerce market in the CIS region is developing due to customer preferences for convenience and personalized experiences, market trends towards immersive shopping, local special circumstances such as a tech-savvy population and strong gaming culture, and underlying macroeconomic factors including digital transformation and the impact of the COVID-19 pandemic. As the market continues to evolve, it is expected that more businesses will enter the Metaverse eCommerce space and innovative solutions will emerge to meet the changing demands of consumers in the CIS region.

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Before Mark Zuckerberg announced Facebook’s name change to Meta to the surprise and sniggers of social media users, the metaverse was a niche and futuristic concept familiar to the tech and science-fiction aficionados. Yet now, it has become the catchphrase that sets the scene for the next stage of the internet. Facebook’s rebranding of Meta as one of the building blocks of the metaverse was powerful enough to trigger immediate response from the world’s biggest retail and consumer brands. In the week following Zuckerberg’s Meta presentation, Nike made patent applications for a number of its logos and slogans, and in December 2021 acquired the virtual sneakers company RTFKT. Nike is one of the growing number of retail brands that are silently preparing their launch into the metaverse where fashion is flaunted not as physical goods but as virtual assets. According to a study, Nike applied for 12 IoT patents in the three months running up to May 2022.