Intention of affluent consumers on purchasing NFTs Asia 2022

Published by S. Ganbold, May 31, 2022
According to a survey among affluent consumers in Asia in 2022, 12.3 percent of the respondents purchased non-fungible tokens (NFT) previously. On the other hand, 26 percent of the respondents stated to not be familiar with NFTs.

Intention of affluent consumers on purchasing non-fungible tokens (NFT) in Asia in 2022

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Release date

April 2022

Region

Asia

Survey time period

Q1 2022

Number of respondents

154 respondents

Age group

18 years and older

Special properties

affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore

Supplementary notes

This question was phrased by the source as follows: "Non-fungible tokens, or NFTs, are a new investment vehicle that certifies a digital asset to be unique and therefore not interchangeable."

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