Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Northern Europe is experiencing significant developments and trends that are shaping the industry. Customer preferences in Northern Europe are shifting towards on-demand streaming services and digital platforms, as viewers seek convenience and flexibility in their entertainment choices.
The increasing availability of high-speed internet and the proliferation of smart devices have made it easier for consumers to access and consume content online. This has led to a decline in traditional TV viewership and a rise in the popularity of streaming services such as Netflix, Amazon Prime Video, and local platforms like Viaplay and C More. In addition to the convenience factor, customers in Northern Europe are also drawn to the extensive content libraries offered by these streaming services.
With a wide range of TV shows, movies, and documentaries available on-demand, viewers have more options and can personalize their viewing experience. This has led to a decline in DVD and Blu-ray sales, as consumers prefer the convenience of streaming over physical media. One of the key trends in the Traditional TV & Home Video market in Northern Europe is the growth of local content production.
Streaming platforms are investing heavily in original programming to cater to the preferences of local audiences. This has led to the emergence of high-quality Nordic dramas and crime series that have gained international acclaim. The success of these local productions has not only attracted viewers within the region but also global audiences, further driving the growth of streaming services.
Another trend in the market is the increasing adoption of smart TVs and connected devices. These devices allow viewers to access streaming services directly on their televisions, eliminating the need for additional hardware such as set-top boxes or gaming consoles. The convenience and ease of use offered by smart TVs have contributed to the growth of streaming services in the region.
Local special circumstances in Northern Europe also play a role in shaping the Traditional TV & Home Video market. The region has a high level of internet penetration and a tech-savvy population, which has facilitated the adoption of streaming services. Additionally, the availability of local content and the success of Nordic productions have contributed to the popularity of streaming platforms.
Underlying macroeconomic factors, such as the overall economic stability and disposable income levels in Northern Europe, also influence the development of the Traditional TV & Home Video market. The region's strong economies and high standard of living allow consumers to invest in high-quality entertainment experiences, including streaming services and smart devices. In conclusion, the Traditional TV & Home Video market in Northern Europe is experiencing a shift towards on-demand streaming services and digital platforms.
Customer preferences for convenience, extensive content libraries, and local productions are driving the growth of streaming services. The adoption of smart TVs and connected devices is also contributing to the market's development. Local special circumstances, such as high internet penetration and the availability of local content, further enhance the popularity of streaming platforms.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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