Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Northern Europe has experienced significant growth in recent years, driven by changing customer preferences and favorable market trends. Customer preferences in Northern Europe have shifted towards on-demand video streaming services, as consumers increasingly seek flexibility and convenience in their entertainment choices. The rise of smartphones and high-speed internet connectivity has made it easier for people to access and consume video content on the go. Furthermore, the availability of a wide range of content, including movies, TV shows, and original productions, has attracted a diverse audience. Trends in the market indicate a strong demand for local and regional content in Northern Europe. While global streaming platforms like Netflix and Amazon Prime Video are popular, there is also a growing appetite for content that reflects the local culture and language. This has led to the emergence of local OTT platforms that cater specifically to the preferences of Northern European viewers. These platforms often offer a mix of local and international content, ensuring a well-rounded entertainment experience for their subscribers. Local special circumstances in Northern Europe have also contributed to the growth of the OTT Video market. The region has a high internet penetration rate and a tech-savvy population, which has facilitated the adoption of streaming services. Additionally, the prevalence of English as a second language in many Northern European countries has made it easier for international content to be consumed by a wider audience. Underlying macroeconomic factors have also played a role in the development of the OTT Video market in Northern Europe. The region has a strong economy and high disposable income levels, allowing consumers to afford subscription-based streaming services. Furthermore, the stability of the region's political and regulatory environment has created a favorable business climate for OTT Video providers. Overall, the OTT Video market in Northern Europe is thriving due to customer preferences for on-demand streaming, the demand for local content, favorable market trends, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected to attract more players and offer an even wider range of content options to cater to the diverse preferences of Northern European viewers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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