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Cinema - Northern Europe

Northern Europe

In Northern Europe, revenue in the Cinema market is projected to reach US$1,549.00m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.47%, which will lead to a projected market volume of US$1,837.00m by 2029.
By 2029, the number of viewers in the Cinema market in Northern Europe is anticipated to amount to 15.3m users.
User penetration in this market will be 41.3% in 2024 and is expected to increase to 44.7% by 2029.
The average revenue per viewer in Northern Europe is expected to reach US$110.70.
In a global context, the majority of revenue will be generated the United States, with a figure of US$20,980.00m in 2024.
In Denmark, the cinema market is increasingly embracing digital distribution, reflecting a shift towards on-demand viewing preferences among younger audiences.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Northern Europe is experiencing significant growth and development.

Customer preferences: Customers in Northern Europe have shown a strong preference for high-quality cinema experiences. They value comfortable seating, advanced audio and visual technology, and a wide range of movie options. In addition, they appreciate the convenience of online ticket booking and the availability of food and beverage options within the cinema complex.

Trends in the market: One of the key trends in the cinema market in Northern Europe is the increasing popularity of premium cinema formats. These formats offer enhanced viewing experiences, such as larger screens, reclining seats, and immersive sound systems. Customers are willing to pay a premium for these experiences, as they provide a sense of luxury and exclusivity. Another trend is the rise of event cinema, where cinemas screen live performances, sporting events, and concerts. This allows customers to enjoy these events in a communal setting, creating a unique and immersive experience.

Local special circumstances: Northern Europe has a strong film culture, with a rich history of producing critically acclaimed movies. This has created a demand for independent and arthouse cinemas, which cater to a niche audience interested in non-mainstream films. These cinemas often collaborate with film festivals and cultural organizations to showcase a diverse range of movies from around the world. Furthermore, Northern Europe has a high level of digital penetration, with a large percentage of the population having access to high-speed internet. This has facilitated the growth of online ticket booking platforms and streaming services, allowing customers to easily access and enjoy movies from the comfort of their own homes.

Underlying macroeconomic factors: The cinema market in Northern Europe is supported by several macroeconomic factors. The region has a high disposable income, which enables customers to spend on leisure activities such as going to the cinema. Moreover, the strong social welfare system and high standard of living in Northern Europe contribute to a high quality of life, making cinema outings a popular choice for entertainment. Additionally, the region has a well-developed infrastructure, with cinemas located in easily accessible locations and well-connected to public transportation networks. This makes it convenient for customers to visit cinemas and contributes to the overall growth of the market. In conclusion, the Cinema market in Northern Europe is thriving due to customer preferences for high-quality cinema experiences, the popularity of premium formats and event cinema, the presence of independent and arthouse cinemas, the high level of digital penetration, and the supportive macroeconomic factors in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.