Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Northern Europe is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Northern Europe are shifting towards on-demand and streaming services, as consumers seek greater convenience and flexibility in accessing their favorite content.
This trend is fueled by the increasing availability of high-speed internet and the widespread adoption of smartphones and other connected devices. As a result, traditional linear TV is facing stiff competition from online platforms, leading to a decline in traditional TV viewership. One of the key trends in the TV & Video market in Northern Europe is the rise of local content production.
With a growing demand for localized and culturally relevant content, both domestic and international streaming platforms are investing in original programming that appeals to the local audience. This trend not only caters to the preferences of Northern European consumers but also supports the development of local talent and creative industries. Another trend shaping the market is the convergence of TV and video advertising.
Advertisers are increasingly shifting their budgets from traditional TV channels to digital platforms, leveraging the targeting capabilities and interactive features offered by online video advertising. This shift is driven by the desire to reach specific audience segments and measure the effectiveness of advertising campaigns more accurately. Local special circumstances also play a role in the development of the TV & Video market in Northern Europe.
For example, the region's strong focus on sustainability and environmental responsibility has led to a growing demand for energy-efficient TVs and video devices. Manufacturers are responding to this demand by developing products that consume less energy and have a smaller carbon footprint. Underlying macroeconomic factors, such as the overall economic growth and disposable income levels in Northern Europe, also contribute to the development of the TV & Video market.
As the economy improves, consumers have more purchasing power to invest in new TVs, video streaming subscriptions, and other related products and services. This economic stability provides a favorable environment for market growth. In conclusion, the TV & Video market in Northern Europe is evolving rapidly, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.
The shift towards on-demand and streaming services, the rise of local content production, the convergence of TV and video advertising, and the focus on sustainability are all shaping the market landscape. As the region continues to embrace digitalization and technological advancements, the TV & Video market is expected to further expand and innovate in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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