Metaverse - Northern Europe

  • Northern Europe
  • The Metaverse market is projected to reach a value of US$1,310.0m in 2024 in Northern Europe.
  • It is expected to display a compound annual growth rate (CAGR) of 39.28% from 2024 to 2030, resulting in a projected market volume of US$9,565.0m by 2030.
  • The United States is the primary generator of value in the Metaverse market, with a projected market volume of US$23.0bn in 2024.
  • In terms of users, the Metaverse market is expected to have 23.7m users users by 2030.
  • The user penetration rate is projected to be 23.9% in 2024 and is anticipated to reach 68.9% by 2030.
  • The average value per user (ARPU) is expected to amount to US$161.6.
  • The adoption of Metaverse technologies is rapidly increasing in Northern European countries, with Finland leading the way in immersive virtual experiences.
 
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Analyst Opinion

The Metaverse market in Northern Europe has been experiencing significant growth and development in recent years. This can be attributed to several key factors, including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences in Northern Europe have played a crucial role in driving the growth of the Metaverse market. The region is known for its tech-savvy population, with a high level of digital literacy and a strong interest in virtual experiences. Customers in Northern Europe are increasingly seeking immersive and interactive virtual environments that allow them to connect with others, explore new worlds, and engage in various activities.

The Metaverse offers a unique opportunity to fulfill these preferences, providing a virtual space where users can socialize, create content, and participate in virtual economies. Trends in the market have also contributed to the development of the Metaverse in Northern Europe. The region has seen a rise in the popularity of virtual reality (VR) and augmented reality (AR) technologies, which have paved the way for the Metaverse concept.

With advancements in VR and AR devices, such as headsets and smartphones, users in Northern Europe are now able to access and experience the Metaverse more easily than ever before. This has led to an increase in demand for Metaverse platforms and applications, driving innovation and investment in the market. Local special circumstances have further fueled the growth of the Metaverse market in Northern Europe.

The region is home to a vibrant tech startup ecosystem, with a number of companies specializing in VR, AR, and gaming. This has created a conducive environment for the development of Metaverse platforms and technologies, as well as collaboration between startups, investors, and established players. Additionally, Northern Europe has a strong gaming culture, with a large and engaged community of gamers.

This has provided a solid foundation for the adoption and acceptance of the Metaverse, as gamers are already familiar with virtual worlds and online interactions. Underlying macroeconomic factors have also played a role in the development of the Metaverse market in Northern Europe. The region has a strong economy and high disposable income levels, allowing consumers to invest in VR and AR devices and explore virtual experiences.

Furthermore, the COVID-19 pandemic has accelerated the adoption of digital technologies and remote interactions, leading to an increased interest in the Metaverse as a means of socializing and engaging in virtual activities. In conclusion, the Metaverse market in Northern Europe is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As the region continues to embrace virtual experiences and invest in VR and AR technologies, the Metaverse is poised to become an integral part of the digital landscape in Northern Europe.

Methodology

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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