Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in EAEU is experiencing significant growth and development due to several key factors. Customer preferences are shifting towards on-demand streaming services, leading to a decline in traditional TV viewership. Additionally, advancements in technology and the increasing availability of high-speed internet have made online video streaming more accessible to consumers. These trends, along with local special circumstances and underlying macroeconomic factors, are driving the growth of the Traditional TV & Home Video market in EAEU. Customer preferences in the EAEU region are evolving, with a growing demand for on-demand streaming services. Consumers are seeking convenience and flexibility in their entertainment options, which has led to a decline in traditional TV viewership. On-demand streaming services offer a wide range of content that can be accessed anytime and anywhere, appealing to the changing needs of consumers. This shift in customer preferences is driving the growth of online video streaming platforms in the EAEU market. Trends in the Traditional TV & Home Video market in EAEU also reflect advancements in technology and the increasing availability of high-speed internet. The widespread adoption of smartphones and other connected devices has made it easier for consumers to access online video content. Streaming platforms are investing in user-friendly interfaces and personalized recommendations to enhance the user experience and attract more subscribers. These technological advancements have contributed to the growth of the market by making online video streaming more accessible and appealing to a wider audience. Local special circumstances in the EAEU region also play a role in the development of the Traditional TV & Home Video market. The region is home to a diverse population with varying cultural and linguistic backgrounds. Streaming platforms have recognized the importance of catering to local preferences by offering content in multiple languages and providing localized recommendations. This localization strategy has helped streaming platforms gain traction in the EAEU market and attract a larger customer base. Underlying macroeconomic factors, such as increasing disposable incomes and urbanization, have also contributed to the growth of the Traditional TV & Home Video market in EAEU. As more people move to urban areas and experience an improvement in their standard of living, they are willing to spend more on entertainment options. Streaming services offer a cost-effective alternative to traditional cable or satellite TV subscriptions, making them an attractive choice for consumers with disposable incomes. In conclusion, the Traditional TV & Home Video market in EAEU is developing and growing due to shifting customer preferences towards on-demand streaming services, advancements in technology, the increasing availability of high-speed internet, local special circumstances, and underlying macroeconomic factors. This market trend is expected to continue as consumers seek convenience, flexibility, and a personalized entertainment experience.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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